{"title":"Accessories","description":"\u003cp\u003eReusable tools that pair with the PURELY BELLA routine.\u003c\/p\u003e","products":[{"product_id":"reusable-eye-masks","title":"Reusable Eye Masks","description":"\u003cdiv style=\"background: rgb(249, 245, 240); border-left: 4px solid rgb(212, 165, 116); padding: 16px; margin-bottom: 24px;\"\u003e\n\u003cp style=\"margin: 0;\"\u003eTired of your eye cream just sitting on the surface? \u003cstrong\u003eReusable silicone eye masks\u003c\/strong\u003e lock in your favorite eye serums and gels so they actually sink in — boosting absorption, easing puffiness, and delivering visible results faster.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eWhat They Are \u0026amp; Why They Work\u003c\/h2\u003e\n\u003cp\u003eThe under-eye area is delicate, thin, and prone to dehydration — which means even the best eye products can fall short without proper absorption. These premium, skin-safe \u003cstrong\u003ereusable eye masks\u003c\/strong\u003e create an occlusive seal over the under-eye area that helps active ingredients penetrate deeper, prevents evaporation, and delivers a cooling, soothing sensation while they work.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBoosts absorption of eye serums and gels\u003c\/li\u003e\n\u003cli\u003eHelps reduce puffiness and under-eye fatigue\u003c\/li\u003e\n\u003cli\u003eEnhances hydration and brightness\u003c\/li\u003e\n\u003cli\u003eDelivers a cooling, soothing sensation\u003c\/li\u003e\n\u003cli\u003eMaximizes results from your existing eye products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho These Eye Masks Are For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone dealing with puffiness, dryness, or tired-looking eyes\u003c\/li\u003e\n\u003cli\u003eThose who want better results from their eye products\u003c\/li\u003e\n\u003cli\u003eBusy routines that need fast, effective treatments\u003c\/li\u003e\n\u003cli\u003eEco-conscious shoppers seeking reusable skincare tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eQuestions Shoppers Ask Before Buying\u003c\/h2\u003e\n\u003ch3\u003eDo reusable eye masks really improve product absorption?\u003c\/h3\u003e\n\u003cp\u003eYes. By creating an occlusive barrier, these masks prevent evaporation and help active ingredients absorb more deeply into the skin.\u003c\/p\u003e\n\u003ch3\u003eAre these suitable for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eYes. The soft, skin-safe silicone is gentle and non-irritating, making it suitable for sensitive and mature skin types.\u003c\/p\u003e\n\u003ch3\u003eHow often can I use them?\u003c\/h3\u003e\n\u003cp\u003eThey're safe for daily use and especially beneficial when your eyes feel dry, puffy, or fatigued.\u003c\/p\u003e\n\u003ch3\u003eHow do I clean them?\u003c\/h3\u003e\n\u003cp\u003eWash with mild soap and warm water after each use, then allow them to air dry before storing.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply your favorite eye gel or serum to clean, dry skin.\u003c\/li\u003e\n\u003cli\u003ePlace the reusable eye masks over the under-eye area.\u003c\/li\u003e\n\u003cli\u003eRelax for 15–20 minutes.\u003c\/li\u003e\n\u003cli\u003eRemove masks and gently tap in any remaining product.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, pair with \u003cstrong\u003eTight \u0026amp; Bright Eye Gel\u003c\/strong\u003e to intensify hydration, firmness, and brightening benefits and keep refrigerated for the cooling effect.\u003c\/p\u003e\n\u003cp\u003eDesigned to be reused again and again, these eye masks reduce waste while elevating your skincare ritual — easy to clean, quick-drying, and always ready when your eyes need extra care.\u003c\/p\u003e\n\u003cdiv style=\"background: rgb(249, 245, 240); border-left: 4px solid rgb(212, 165, 116); padding: 20px; margin: 24px 0; text-align: center;\"\u003e\n\u003cp style=\"margin: 0 0 8px 0; font-size: 1.1em;\"\u003e\u003cstrong\u003eReady to make every eye product work harder?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003eAdd the Reusable Eye Masks to your cart and turn your nightly routine into a spa-level treatment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PURELY BELLA","offers":[{"title":"Default Title","offer_id":42291029508186,"sku":"PB-R-EYE-MASKS","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/4237\/7306\/files\/Eye_Mask_main_photo.png?v=1784908804"},{"product_id":"ultra-soft-microfiber-face-cloth","title":"Ultra Soft Microfiber Face Cloth","description":"\u003cdiv style=\"background: rgb(249, 245, 240); border-left: 4px solid rgb(212, 165, 116); padding: 16px; margin-bottom: 24px;\"\u003e\u003cp style=\"margin:0;\"\u003eCleansing shouldn't feel harsh, rushed, or uncomfortable — especially as skin becomes more delicate with time. The \u003cstrong\u003eultra soft microfiber face cloth\u003c\/strong\u003e turns your daily cleanse into a calming ritual, lifting away makeup, oil, and impurities with cloud-like softness that respects sensitive, mature skin.\u003c\/p\u003e\u003c\/div\u003e\n\n\u003ch2\u003eWhat It Is \u0026amp; Why It Works\u003c\/h2\u003e\n\u003cp\u003eTraditional washcloths and cleansing tools can tug, irritate, and disrupt the skin barrier. This \u003cstrong\u003eultra-soft microfiber face cloth\u003c\/strong\u003e is designed to do the opposite — supporting your skin instead of stressing it. The densely woven microfiber fibers act like a magnet, lifting debris from the skin's surface without scrubbing, so you get a deeper clean using less pressure — perfect for thinning, reactive, or post-treatment skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently removes makeup, sunscreen, oil, and impurities\u003c\/li\u003e\n\u003cli\u003eHelps prevent redness, irritation, and over-exfoliation\u003c\/li\u003e\n\u003cli\u003ePreserves the skin's natural moisture barrier\u003c\/li\u003e\n\u003cli\u003eEnhances the effectiveness of your cleanser\u003c\/li\u003e\n\u003cli\u003eIdeal for nightly cleansing routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho This Face Cloth Is For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMature skin experiencing dryness or sensitivity\u003c\/li\u003e\n\u003cli\u003eAnyone with reactive, rosacea-prone, or post-procedure skin\u003c\/li\u003e\n\u003cli\u003eThose who want gentle makeup removal without harsh tools\u003c\/li\u003e\n\u003cli\u003eEco-conscious shoppers seeking reusable skincare essentials\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eQuestions Shoppers Ask Before Buying\u003c\/h2\u003e\n\u003ch3\u003eIs this gentle enough for sensitive or mature skin?\u003c\/h3\u003e\n\u003cp\u003eYes. The ultra-soft microfiber is designed specifically to avoid tugging or irritating delicate, thinning, or reactive skin.\u003c\/p\u003e\n\u003ch3\u003eWill it remove my makeup and SPF completely?\u003c\/h3\u003e\n\u003cp\u003eYes — the densely woven fibers lift away makeup, sunscreen, oil, and impurities without scrubbing.\u003c\/p\u003e\n\u003ch3\u003eHow do I use it with my cleanser?\u003c\/h3\u003e\n\u003cp\u003eUse it alongside your favorite cleanser to enhance its effectiveness and ensure a deeper, more thorough cleanse with minimal pressure.\u003c\/p\u003e\n\u003ch3\u003eHow do I care for the cloth?\u003c\/h3\u003e\n\u003cp\u003eIt's quick-drying and easy to clean, so it stays fresh between uses — simply reuse instead of reaching for disposable wipes.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply your cleanser to dry or damp skin as usual.\u003c\/li\u003e\n\u003cli\u003eUse the microfiber cloth with gentle, light pressure to lift away makeup, oil, and buildup.\u003c\/li\u003e\n\u003cli\u003eRinse the cloth and skin thoroughly, then pat dry.\u003c\/li\u003e\n\u003cli\u003eLet the cloth air dry fully between uses.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eQuick-drying and fully reusable, this cloth reduces waste from disposable wipes — a small change that feels good for your skin and the planet.\u003c\/p\u003e\n\n\u003cdiv style=\"background: rgb(249, 245, 240); border-left: 4px solid rgb(212, 165, 116); padding: 20px; margin: 24px 0; text-align:center;\"\u003e\n\u003cp style=\"margin:0 0 8px 0; font-size:1.1em;\"\u003e\u003cstrong\u003eMake your nightly cleanse feel like a ritual, not a chore.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eAdd the Ultra Soft Microfiber Face Cloth to your cart — your skin barrier will thank you.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PURELY BELLA","offers":[{"title":"Default Title","offer_id":42291045302362,"sku":"PB-USMF-CLOTH","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/4237\/7306\/files\/Generated_with_Kive.ai_-_Remove_the_bottle_and_product_box_completely._Keep_only_the_dark_grey_microfiber_face_cloth__centered_in_the_frame._Preserve_the_cloth_shape__texture__embroid.png?v=1781053216"}],"url":"https:\/\/purelybellabeauty.com\/collections\/accessories.oembed","provider":"PURELY BELLA","version":"1.0","type":"link"}