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Antioxidant-Rich, Gentle Skincare

PURELY BELLA® Barrier repair skincare with astaxanthin, 6000x more powerful than vitamin C. Master esthetician-created for women 40+ aging beautifully.

Evergreen Beauty Award Winner 2025

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Meet our Holy Grail Ingredient

The Cellular Guardian Your Skin Has Been Waiting For

Discover why Astaxanthin is 6000x more powerful than Vitamin C - and what that means for your skin after 40

This isn’t just skincare. It’s a daily reminder that you matter. That your story isn’t over. That your light deserves to shine.

The Inspiration behind PURELY BELLA.

Sarah came to me clutching her purse like armor, convinced her skin was ‘awful.’ What I saw was a roadmap of a life spent caring for others. Over time, her skin began to glow — but more importantly, so did she. At Purely Bella, we create skincare that helps you feel at home in your own skin again.

Discover Our Story

About Us
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Woman applying astaxanthin night cream - gentle anti-aging skincare for mature sensitive skin

Meet the Founder, Cathi Carrier

Sarah's story has played out in my treatment room thousands of times over three decades as an esthetician. Different faces, same story. Women who have spent so many years caring for everyone else that they've forgotten they deserve to feel beautiful too. Women who've been told by society that aging is failure, that wrinkles are weakness, that they should shrink and hide.

And every single time, I've watched them bloom again.

At 52, after 30 years as an esthetician, I founded PURELY BELLA Skincare because my treatment room can only hold one person at a time, but this message needs to reach millions.

As Seen In

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Hear it From Them

What our customers are saying about Purely Bella products.

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Customer Reviews

Lisa DiPrato

I only use products I trust, products that deliver real results for myself and my family. I love Purely Bella’s new Dream Skin Night Cream. It glides on silky smooth, leaving it refreshed and hydrated. Smells amazing as well.

Inga

I’ve been using Purely Bella retinol for a few weeks now, and the results are simply amazing! My skin texture has become smoother, my complexion has evened out, and fine lines have noticeably diminished. The product applies easily, absorbs quickly, and doesn’t leave any stickiness. The key is to introduce it gradually to avoid irritation. I’ve already added it to my regular skincare routine and will definitely repurchase! I highly recommend it to anyone looking to refresh and rejuvenate their skin.

Molly B

Retinol and my skin don’t typically mix well but this product is a game changer. I’ve already noticed a difference in my skin - it looks brighter and feels smooth and healthy. Definitely going to continue using!

Claudia

I saw wonderful results within one day of using this Peptide Eye Gel. The crows feet around my eyes were minimized, my eyes looked refreshed and bright. No film was left behind, as with some other eye products. It also layers very well.

Andrea F.

I have struggled with my under eyes for as long as I can remember. They’ve just gotten worse with age. When I read about Tight and Bright, I had high hopes, and it was exceeded them! It cools instantly (I also keep it in the fridge) and helps to depuff. It is soothing and moisturizing, too! I love this one!

Lisa DiPrato

I only use products I trust, products that deliver real results for myself and my family. I love Purely Bella’s new Dream Skin Night Cream. It glides on silky smooth, leaving it refreshed and hydrated. Smells amazing as well.

Inga

I’ve been using Purely Bella retinol for a few weeks now, and the results are simply amazing! My skin texture has become smoother, my complexion has evened out, and fine lines have noticeably diminished. The product applies easily, absorbs quickly, and doesn’t leave any stickiness. The key is to introduce it gradually to avoid irritation. I’ve already added it to my regular skincare routine and will definitely repurchase! I highly recommend it to anyone looking to refresh and rejuvenate their skin.

Molly B

Retinol and my skin don’t typically mix well but this product is a game changer. I’ve already noticed a difference in my skin - it looks brighter and feels smooth and healthy. Definitely going to continue using!

Claudia

I saw wonderful results within one day of using this Peptide Eye Gel. The crows feet around my eyes were minimized, my eyes looked refreshed and bright. No film was left behind, as with some other eye products. It also layers very well.

Andrea F.

I have struggled with my under eyes for as long as I can remember. They’ve just gotten worse with age. When I read about Tight and Bright, I had high hopes, and it was exceeded them! It cools instantly (I also keep it in the fridge) and helps to depuff. It is soothing and moisturizing, too! I love this one!

Lisa DiPrato

I only use products I trust, products that deliver real results for myself and my family. I love Purely Bella’s new Dream Skin Night Cream. It glides on silky smooth, leaving it refreshed and hydrated. Smells amazing as well.

Inga

I’ve been using Purely Bella retinol for a few weeks now, and the results are simply amazing! My skin texture has become smoother, my complexion has evened out, and fine lines have noticeably diminished. The product applies easily, absorbs quickly, and doesn’t leave any stickiness. The key is to introduce it gradually to avoid irritation. I’ve already added it to my regular skincare routine and will definitely repurchase! I highly recommend it to anyone looking to refresh and rejuvenate their skin.

Molly B

Retinol and my skin don’t typically mix well but this product is a game changer. I’ve already noticed a difference in my skin - it looks brighter and feels smooth and healthy. Definitely going to continue using!

Claudia

I saw wonderful results within one day of using this Peptide Eye Gel. The crows feet around my eyes were minimized, my eyes looked refreshed and bright. No film was left behind, as with some other eye products. It also layers very well.

Andrea F.

I have struggled with my under eyes for as long as I can remember. They’ve just gotten worse with age. When I read about Tight and Bright, I had high hopes, and it was exceeded them! It cools instantly (I also keep it in the fridge) and helps to depuff. It is soothing and moisturizing, too! I love this one!

Lisa DiPrato

I only use products I trust, products that deliver real results for myself and my family. I love Purely Bella’s new Dream Skin Night Cream. It glides on silky smooth, leaving it refreshed and hydrated. Smells amazing as well.

Inga

I’ve been using Purely Bella retinol for a few weeks now, and the results are simply amazing! My skin texture has become smoother, my complexion has evened out, and fine lines have noticeably diminished. The product applies easily, absorbs quickly, and doesn’t leave any stickiness. The key is to introduce it gradually to avoid irritation. I’ve already added it to my regular skincare routine and will definitely repurchase! I highly recommend it to anyone looking to refresh and rejuvenate their skin.

Molly B

Retinol and my skin don’t typically mix well but this product is a game changer. I’ve already noticed a difference in my skin - it looks brighter and feels smooth and healthy. Definitely going to continue using!

Claudia

I saw wonderful results within one day of using this Peptide Eye Gel. The crows feet around my eyes were minimized, my eyes looked refreshed and bright. No film was left behind, as with some other eye products. It also layers very well.

Andrea F.

I have struggled with my under eyes for as long as I can remember. They’ve just gotten worse with age. When I read about Tight and Bright, I had high hopes, and it was exceeded them! It cools instantly (I also keep it in the fridge) and helps to depuff. It is soothing and moisturizing, too! I love this one!

Lisa DiPrato

I only use products I trust, products that deliver real results for myself and my family. I love Purely Bella’s new Dream Skin Night Cream. It glides on silky smooth, leaving it refreshed and hydrated. Smells amazing as well.

Inga

I’ve been using Purely Bella retinol for a few weeks now, and the results are simply amazing! My skin texture has become smoother, my complexion has evened out, and fine lines have noticeably diminished. The product applies easily, absorbs quickly, and doesn’t leave any stickiness. The key is to introduce it gradually to avoid irritation. I’ve already added it to my regular skincare routine and will definitely repurchase! I highly recommend it to anyone looking to refresh and rejuvenate their skin.

Molly B

Retinol and my skin don’t typically mix well but this product is a game changer. I’ve already noticed a difference in my skin - it looks brighter and feels smooth and healthy. Definitely going to continue using!

Claudia

I saw wonderful results within one day of using this Peptide Eye Gel. The crows feet around my eyes were minimized, my eyes looked refreshed and bright. No film was left behind, as with some other eye products. It also layers very well.

Andrea F.

I have struggled with my under eyes for as long as I can remember. They’ve just gotten worse with age. When I read about Tight and Bright, I had high hopes, and it was exceeded them! It cools instantly (I also keep it in the fridge) and helps to depuff. It is soothing and moisturizing, too! I love this one!

Lisa DiPrato

I only use products I trust, products that deliver real results for myself and my family. I love Purely Bella’s new Dream Skin Night Cream. It glides on silky smooth, leaving it refreshed and hydrated. Smells amazing as well.

Inga

I’ve been using Purely Bella retinol for a few weeks now, and the results are simply amazing! My skin texture has become smoother, my complexion has evened out, and fine lines have noticeably diminished. The product applies easily, absorbs quickly, and doesn’t leave any stickiness. The key is to introduce it gradually to avoid irritation. I’ve already added it to my regular skincare routine and will definitely repurchase! I highly recommend it to anyone looking to refresh and rejuvenate their skin.

Molly B

Retinol and my skin don’t typically mix well but this product is a game changer. I’ve already noticed a difference in my skin - it looks brighter and feels smooth and healthy. Definitely going to continue using!

Claudia

I saw wonderful results within one day of using this Peptide Eye Gel. The crows feet around my eyes were minimized, my eyes looked refreshed and bright. No film was left behind, as with some other eye products. It also layers very well.

Andrea F.

I have struggled with my under eyes for as long as I can remember. They’ve just gotten worse with age. When I read about Tight and Bright, I had high hopes, and it was exceeded them! It cools instantly (I also keep it in the fridge) and helps to depuff. It is soothing and moisturizing, too! I love this one!

Lisa DiPrato

I only use products I trust, products that deliver real results for myself and my family. I love Purely Bella’s new Dream Skin Night Cream. It glides on silky smooth, leaving it refreshed and hydrated. Smells amazing as well.

Inga

I’ve been using Purely Bella retinol for a few weeks now, and the results are simply amazing! My skin texture has become smoother, my complexion has evened out, and fine lines have noticeably diminished. The product applies easily, absorbs quickly, and doesn’t leave any stickiness. The key is to introduce it gradually to avoid irritation. I’ve already added it to my regular skincare routine and will definitely repurchase! I highly recommend it to anyone looking to refresh and rejuvenate their skin.

Molly B

Retinol and my skin don’t typically mix well but this product is a game changer. I’ve already noticed a difference in my skin - it looks brighter and feels smooth and healthy. Definitely going to continue using!

Claudia

I saw wonderful results within one day of using this Peptide Eye Gel. The crows feet around my eyes were minimized, my eyes looked refreshed and bright. No film was left behind, as with some other eye products. It also layers very well.

Andrea F.

I have struggled with my under eyes for as long as I can remember. They’ve just gotten worse with age. When I read about Tight and Bright, I had high hopes, and it was exceeded them! It cools instantly (I also keep it in the fridge) and helps to depuff. It is soothing and moisturizing, too! I love this one!

Lisa DiPrato

I only use products I trust, products that deliver real results for myself and my family. I love Purely Bella’s new Dream Skin Night Cream. It glides on silky smooth, leaving it refreshed and hydrated. Smells amazing as well.

Inga

I’ve been using Purely Bella retinol for a few weeks now, and the results are simply amazing! My skin texture has become smoother, my complexion has evened out, and fine lines have noticeably diminished. The product applies easily, absorbs quickly, and doesn’t leave any stickiness. The key is to introduce it gradually to avoid irritation. I’ve already added it to my regular skincare routine and will definitely repurchase! I highly recommend it to anyone looking to refresh and rejuvenate their skin.

Molly B

Retinol and my skin don’t typically mix well but this product is a game changer. I’ve already noticed a difference in my skin - it looks brighter and feels smooth and healthy. Definitely going to continue using!

Claudia

I saw wonderful results within one day of using this Peptide Eye Gel. The crows feet around my eyes were minimized, my eyes looked refreshed and bright. No film was left behind, as with some other eye products. It also layers very well.

Andrea F.

I have struggled with my under eyes for as long as I can remember. They’ve just gotten worse with age. When I read about Tight and Bright, I had high hopes, and it was exceeded them! It cools instantly (I also keep it in the fridge) and helps to depuff. It is soothing and moisturizing, too! I love this one!

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