Tight & Bright Peptide Eye Gel

Cooling peptide gel that softens puffiness, dark circles, and fine lines.

Shipping calculated at checkout.
$64.00

🎁 New here? Use code PB15 for 15% off your first order.

  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

🎁 A COMPLIMENTARY GIFT FOR YOUR ROUTINE:

Reusable Eye Masks
REUSABLE SILICONE EYE MASK
FREE $15.00
90-Day Love It Guarantee
Free Shipping $50+
Manufactured in the USA
Cruelty-Free

Manufactured in the USA with domestic and globally sourced ingredients.

Every order is carefully packed and ships within 1-3 business days.
Icon

Cruelty Free

Clean Beauty

Clean Beauty

Vegan

Fragrance FREE

Tight & Bright Peptide Eye Gel is made for perimenopausal, over-40 eyes, targeting the dryness, creping, and shadows that show up with hormonal changes. Niacinamide, a collagen-supporting peptide duo, and antioxidant astaxanthin help firm, smooth, and brighten, while cucumber, licorice, aloe, and centella calm puffiness so your eye area looks more lifted, even-toned, and well-rested.
  • check Visibly firm and lift delicate eye area
  • check Brighten dark circles and even skin tone
  • check Lightweight gel that depuffs and nourishes
★★★★★

"I love it! The new tight and bright is on another level! It feels lighter, absorbs faster, and makes my eye area look refreshed and vibrant. My under eyes look smoother and more awake. I think this will be my forever favorite from now on!!!"

— Sheryl M. • ✓ Verified Buyer

What it is + How to use

+

BARRIER SAFE
Fragrance-free · No essential oils · No masking scent

Tired eyes don't have to be permanent. Tight & Bright Peptide Eye Gel is a lightweight, cooling peptide eye gel that brightens the look of dark circles, visibly firms, and depuffs — without heaviness or added fragrance.

Wake up looking refreshed, even when you're running on little sleep. This is not camouflage — it's correction. Powered by astaxanthin — a well-studied antioxidant carotenoid — alongside targeted peptides, it works to firm the look of skin, brighten, and defend the most delicate area on your face.

Key ingredients & what they do for you

  • Astaxanthin — a well-studied antioxidant carotenoid that helps defend the eye area against daily stress, screen time, and UV-induced oxidative damage — a key driver of under-eye thinning and dark circles.
  • Targeted peptides — visibly firm and smooth the look of the under-eye area.
  • Cooling gel texture — delivers an instant depuffing sensation via the metal applicator.
  • Weightless gel formula — hydrates without heaviness and layers perfectly under concealer and makeup.
  • No fragrance, no essential oils — nothing added for scent, which matters more on the eye area than anywhere else on the face.

Why astaxanthin is in here.

Astaxanthin is one of the most-studied antioxidant carotenoids in skin research, with published work on moisture, elasticity, and protection against UV-induced oxidative damage — a key driver of under-eye thinning and dark circles. It's why this formula defends the delicate eye area while the peptides do the firming work.

See the Clinical Studies →

Who it's for

  • Women who want to look rested even when they're not.
  • Anyone looking to reduce the look of puffiness and dark circles.
  • Those wanting to firm the look of the under-eye area without heaviness.
  • Sensitive and hormonally reactive skin that needs a fragrance-free, essential-oil-free eye gel.

How to start: your first two weeks

The eye area is thinner, less oily, and more reactive than the rest of the face — even barrier-safe formulas deserve a slow introduction here. This one is built for reactive skin, but how you start still matters.

Patch test first. A rice-grain amount on your inner forearm at night for two nights, before it goes near your eyes.

Week 1 — once daily, morning only. Week 2 — morning and evening, if week one felt comfortable. If you are also starting other new products, add them one at a time, four days apart.

Apply with your ring finger in a light tapping motion — never rub or drag the eye area, even when it feels comfortable.

Stop and email me at contact@purelybellabeauty.com if you notice stinging that doesn't settle within 15 minutes, redness or swelling that's still there a day after you stop, itching, or bumps. The eye area is where I most want to hear from you early.

Questions shoppers ask before buying

  • Will this irritate sensitive or hormonally reactive skin? It's built for it. There is no fragrance and there are no essential oils in this formula — the two most common causes of eye-area reactions. Peptides, aloe, licorice root, and centella do the work instead. Follow the two-week build above and patch test first if you know your eye area reacts easily.
  • How long until I see results? The cooling gel depuffs on application; the firmer, brighter look at the under-eye builds over consistent use across several weeks.
  • How do I use it without tugging delicate skin? Apply with your ring finger using a light tapping motion — never rub or drag the eye area.
  • Will it work under makeup? Yes — the weightless formula layers perfectly under concealer, so it sits smoother, lasts longer, and needs to work less hard.

How to use, once you're fully built up (30 seconds, morning & evening)

  • Step 1 — Apply after serum or moisturizer: Eye gel goes on after any serum or facial moisturizer, but before heavier creams or oils. This layering order ensures the peptides make direct contact with the delicate eye-area skin.
  • Step 2 — Use only your ring finger: Your ring finger applies the least natural pressure of any finger. Tugging and dragging thin skin accelerates the very sagging you're trying to prevent.
  • Step 3 — Tap, never rub: Dispense a grain-of-rice-sized amount onto your ring fingertip. Using a light tapping motion, work from the inner corner of your under-eye outward, then along the brow bone.
  • Step 4 — Include the brow bone and outer corner: The hooded, crepey skin above the eye and the fine lines at the outer corner respond well to peptides over time.
  • Step 5 — Morning? Finish with SPF on your face: UV exposure accelerates the collagen breakdown that creates hollowing and fine lines. Apply a facial SPF 30+ around — not directly in — the eye area.

Pro tip from Cathi: Store this in the refrigerator. Chilled eye gel de-puffs on contact and gives your skin a wake-up that no amount of coffee can match. It takes 10 seconds and the results are visible immediately. My clients who do this never go back to room temperature.

Complete the routine Cathi recommends for perimenopausal skin

  • Morning companion — Flawless Brightening Moisturizer, $68 — "Dark spots and dullness affect the face and eye area together — treating both in the same morning routine creates a unified, luminous result."
  • Pre-application prep — Serenity Cooling Mist, $40 — "A mist before your eye gel calms any puffiness or sensitivity before you even begin, especially helpful during hormonal flare-ups when the eye area is extra reactive."
  • Overnight firming partner — Dream Skin Night Cream, $68 — "The eye gel supports the look of the eye area from the outside; the night cream supports the entire skin barrier overnight. Scented naturally with essential oils — patch test if you react to botanicals."

Add Tight & Bright Peptide Eye Gel to your cart and wake up looking rested.

Weightless, cooling, fragrance-free and essential-oil-free — no heaviness, no added scent, just brighter, firmer-looking eyes.

Benefits

+

✓ Firms Thinning, Crepey Skin:Peptides support the look of firmness in the thinning skin around delicate eyes.

✓ Brightens Hormonal Dark Circles:Niacinamide and licorice root target stubborn pigmentation caused by poor circulation and hormonal changes.

✓ Depuffs Fluid Retention:Cucumber extract and cooling metal applicator instantly reduce morning puffiness from disrupted sleep and night sweats.

✓ Smooths Fine Lines & Crow's Feet:Peptide trio rebuilds elasticity lost to declining estrogen.

✓ Protects Fragile Skin:Astaxanthin, a powerful marine antioxidant, fights inflammation and oxidative stress caused by perimenopause.

✓ Deep Hydration Without Heaviness:Sodium PCA, aloe, and jojoba oil deliver lasting moisture to newly-dry, hormone-changing skin.

✓ Gentle for Sensitive Perimenopause Skin:Free from harsh irritants; safe for reactive, newly-sensitive eyes.

✓ Fast-Absorbing Gel Texture:Non-greasy formula layers perfectly under makeup and concealer.

✓ Cooling Metal Applicator:Provides instant relief for hot, puffy eyes and a spa-like experience every time.

Key Ingredients

+

Peptide Power Trio (Palmitoyl Tripeptide-1 & Palmitoyl Tetrapeptide-7):These amino acid chains signal your skin to produce more collagen and elastin, counteracting the estrogen-driven collagen loss that causes thinning, crepey eye skin during perimenopause. They work as messengers telling your skin: "Keep building. Keep firming. Don't give up."

Marine Astaxanthin: One of nature's most powerful antioxidants. Fights the chronic low-grade inflammation triggered by perimenopause, protects ultra-delicate eye skin from oxidative stress, and supports natural repair processes. This is what gives the gel its ability to tackle stubborn dark circles and reactive, inflamed skin.

Ultra-Pure Niacinamide (Vitamin B3):Brightens hormonal pigmentation and dark circles by improving circulation and reducing melanin transfer. Also strengthens the fragile moisture barrier around your eyes that estrogen decline has weakened.

Licorice Root Extract:Natural brightener that targets dark circles caused by hormonal pigmentation changes. Contains glabridin, which inhibits tyrosinase (the enzyme responsible for dark spots and discoloration). Also calms inflammation and redness.

Cucumber Extract:Instantly depuffs fluid retention from disrupted sleep, night sweats, and hormonal water retention. Delivers immediate cooling relief and reduces morning puffiness.

Jojoba Seed Oil:Mimics your skin's natural sebum to hydrate without heaviness. Gentle enough for newly-sensitive perimenopause eyes while delivering essential fatty acids that support skin barrier repair.

Centella Asiatica (Cica):Known as the "tiger grass" healing botanical, this soothes reactive, newly-sensitive skin and supports collagen synthesis. Perfect for eyes experiencing hormonal irritation and sensitivity.

Aloe Barbadensis:Calms inflammation, hydrates, and soothes hot, reactive skin. Provides instant comfort for eyes stressed by hormonal changes.

Full Ingredient List

+

Aqua, Simmondsia Chinensis (Jojoba) Seed Oil, Niacinamide, Sodium PCA, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Glycerin, Cucumis Sativus (Cucumber) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Aloe Barbadensis Leaf Powder, Astaxanthin, Sodium Lactate, Leuconostoc/Radish Root Ferment Filtrate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Carthamus Tinctorius (Safflower) Seed Oil, Caesalpinia Spinosa Gum, Centella Asiatica Extract, Geranium Maculatum Extract, Officinale (Dandelion) Extract Taraxacum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tocopherol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol

Key ingredients

Discover the powerful ingredients in our formulas

Peptides

Advanced peptide technology that supports firmness and reduces the appearance of fine lines

ASTAXANTHIN

Powerful antioxidant that protects against environmental stress and supports skin elasticity

NIACINAMIDE

Brightens dark circles and evens skin tone around the delicate eye area

CUCUMBER EXTRACT

Soothes and cools the under-eye area while reducing puffiness

LICORICE ROOT EXTRACT

Natural brightening agent that helps fade discoloration and dark circles

Aloe

Hydrates and calms sensitive skin, providing gentle moisture without heaviness

Cica

Known as the "tiger grass" healing botanical, this soothes reactive, newly-sensitive skin and supports collagen synthesis. Perfect for eyes experiencing hormonal irritation and sensitivity.

Jojoba Oil

Lightweight oil that dissolves makeup and impurities while balancing skin's natural moisture

The Holy Grail of Antioxidants

MEET ASTAXANTHIN

Astaxanthin is one of nature’s most powerful antioxidants, and it’s the hero of most PURELY BELLA formulas. It fights free radicals, calms inflammation, and supports your skin's natural repair cycle. Nature's most powerful antioxidant, now in your daily routine.

  • Visibly Brighter - Astaxanthin and niacinamide work together to soften dark circles and uneven tone around the eye.
  • Calm Sensitivity - Aloe, centella, and jojoba oil cushion the thinnest skin on your face in lightweight moisture. No essential oils, nothing added for scent.
  • Renewed Glow - Supports natural renewal as turnover slows, so skin looks smoother, softer, and more radiant.

Why your products aren't working and what to do about it

Most skincare routines fail perimenopausal skin for one reason: they weren't built for it.

Products formulated for younger skin, different hormones, different concerns. They don't talk to each other. A brightening serum that irritates. A retinol that strips instead of renews. A moisturizer that sits on top instead of sinking in. You layer them, hope they work together, and wake up disappointed.

PURELY BELLA ALWAYS HAVE YOU IN MIND.

Every product in this system was formulated by Cathi Carrier, licensed esthetician, certified health coach, 32 years in practice, to work together, layer by layer, morning and night. Not six products pulled from six different brands. One cohesive ritual, built for one specific kind of skin: yours.

Close-up of a woman's face with a neutral expression, indoors.
Before
After

Customer Feedback After weeks of
consistent use of PURELY BELLA

Purely Bella skincare products

Glow, even when your skin has changed

One day your routine works. The next, your skin feels dry underneath, extra sensitive, or like products just sit on the surface.

That's what hormonal shifts can do, especially in your 40s and beyond.

Purely Bella was made for this chapter: perimenopause, menopause, and beyond.

With formulas that support your skin barrier, soothe reactivity, and bring back that healthy-looking glow.

Perimenopause skincare for hyperpigmentation, dullness, and newly sensitive skin. Results-driven formulas designed to help visibly brighten and bring back your glow without overwhelming mature, changing skin.

Find Your Ritual

90-Day Love It Guarantee

97%

said their skin felt calmer and more comfortable

Stat icon

noticed deeper hydration (less tightness, more softness)

Stat icon

saw a healthier-looking glow with consistent use

Stat icon

felt smoother-looking texture and a more even feel

  • 5 stars: 29 (88%)
  • 4 stars: 3 (9%)
  • 3 stars: 1 (3%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
S
Sanchita Parihar
In love with Purely Bella products.

The Tight & Bright Peptide Eye Gel feels like a cool drink of water for the under‑eye area. The gel texture is super lightweight, absorbs quickly, and doesn’t leave any sticky residue. I noticed an immediate fresh, tightened feel, especially in the mornings when my eyes look puffy. With regular use, the area looks smoother and a bit more awake not a dramatic change, but definitely a noticeable improvement in hydration and brightness. Keep it in the fridge it feels so good when you apply.

C
Colleen Rosenblum
Cooling Soothing Gel

This eye gel goes on smoothly and cools with its applicator.
Light in color and soothing on the delicate eye area.
Feels great and diminishes those fine lines under the eye.

Reviewer avatar
BamaChick
Improvement

I’ve been trying this eye gel consistently for a few weeks now, and overall it strikes a really nice balance between gentle everyday care and noticeable improvement , especially if your concerns center on puffiness and tired-looking under-eyes.

Hi there,

Thank you so much for taking the time to leave a review and share your experience with our Tight & Bright Peptide Eye Gel. We are thrilled to hear that you have seen noticeable improvement in just a few weeks of consistent use. It's great to know that the gel strikes a nice balance between gentle everyday care and targeting specific concerns like puffiness and tired-looking under-eyes. We hope you continue to enjoy the benefits of our product and thank you for choosing our brand!

L
Lovelacerobyn
Love cooling texture!

I love the Tight & Bright Peptide Eye Gel itself — the cooling texture, hydration, and how smoothly it wears under makeup are beautiful. The only thing I’d change is the packaging. The opening dispenses way too much product at once, so it feels like I’m wasting product every time I use it. A smaller opening or more controlled applicator would make it perfect.

Hi there! Thank you for taking the time to share your experience with our Tight & Bright Peptide Eye Gel. We're so happy to hear that you love the cooling texture and hydration it provides, as well as how smoothly it wears under makeup. We appreciate your feedback on the packaging and will definitely take it into consideration for future improvements. Thank you for being a loyal customer and we hope you continue to enjoy our product!

R
Rebecca L Sedlak
Amazing!

I’ve used this a few times now and I can already tell it’s working. Great product. I’ve told my friends about it already.

Thank you so much for taking the time to share your positive experience with our Tight & Bright Peptide Eye Gel. We are thrilled to hear that you are already seeing results and have recommended it to your friends. We truly appreciate your support, and we hope to continue providing you with amazing products in the future.

J
Jaime Obrian
Wonderful formula

This gel is wonderful and packed full of fantastic ingredients for the delicate eye area. It glides on, absorbs quick and leaves no stickiness behind. There is a really mild cooling effect, which I love. Keeps the eye area looking bright and ready for the day.

Thank you so much for your kind words about our Tight & Bright Peptide Eye Gel. We are thrilled to hear that you are enjoying the formula and its fantastic ingredients. We're also glad to hear that it absorbs quickly and doesn't leave any stickiness behind. The mild cooling effect is definitely a bonus! Thank you for choosing our product to keep your eye area looking bright and ready for the day. Have a wonderful day ahead!

M
Michele
Under‑Eye Reset

I love how lightweight this gel is. It depuffs fast, brightens my dark circles, and gives a little lift without irritation. My concealer goes on smoother and I just look more rested.

Thank you for sharing your experience with our Tight & Bright Peptide Eye Gel. We're thrilled to hear that it has been able to provide you with a quick depuff, brightened your dark circles, and lifted without any irritation. We're happy to know that it has also helped your concealer go on smoother for a more rested look. Thank you again for your review and for choosing our product!

A
Athena Fisher
Superb Eye Gel

Love the ease in using it.

Thank you for your positive review! We're delighted to hear that you are enjoying our Tight & Bright Peptide Eye Gel and appreciate the ease of use. We strive to create products that are both effective and convenient for our customers. Thank you for choosing us!

A
Arpanpreet
Am loving it this product had nailed it

Am loving it this product had nailed it .i have been. Using from last 2-3 days and i can clearly see the difference

Hi there! Thank you so much for your wonderful review. We are thrilled to hear that you are loving our Tight & Bright Peptide Eye Gel and have already noticed a difference after just a few days of use. We strive to create products that deliver results and we are so happy that we have nailed it for you. Keep on glowing! 😊

C
Christal Aberele
Great application

So far so good. I love the component

Thank you for leaving a review for our Tight & Bright Peptide Eye Gel. We're so happy to hear that you're loving the application process and are enjoying the product so far. We hope it continues to meet your expectations. Thanks again for sharing your feedback with us!

C
Cindy Rapoport
Wonderful Product

I love this eye product! The metal applicator tip feels so good while applying the product.

Thank you for your wonderful review! We are so happy to hear that you love our Tight & Bright Peptide Eye Gel. The metal applicator tip is one of our favorite features too - it really does feel amazing while applying the product. Thank you for choosing our product and for taking the time to share your experience with us. Have a great day!

L
Lucy
Good stuff right here !!

I’ve been using the Tight and Bright Peptide Eye Gel and I’m honestly really impressed. You can notice an immediate tightening effect right after applying it, which I love, but what’s even better is that with continued use, the results have gotten even more noticeable over time. My under-eye area looks tighter, brighter, and smoother my dark circles have greatly diminished. It actually does what it says it will do, and that’s not always easy to find. Definitely one I would recommend.

Hi there! Thank you so much for taking the time to leave such a positive review for our Tight & Bright Peptide Eye Gel. We are thrilled to hear that you are impressed with the immediate tightening effect and ongoing results from using it. It's always great to hear when a product lives up to its promises. We truly appreciate your recommendation and we hope to continue providing you with effective skincare products. Thanks again!

L
Lisa
Bye-bye puffy eyes!

This product has been so helpful. Typically, my eyes are puffy in the early morning..above and below my eyes. I see a noticeable improvement. The product goes on smoothly and feels great. Highly recommend!

Thank you for leaving such a positive review for our Tight & Bright Peptide Eye Gel! We are so glad to hear that it has helped reduce your puffy eyes in the morning. We strive to create products that not only work well, but also feel great on the skin. Thank you for recommending it to others!

J
Jennifer Rinaldi
Hydrating Eye Cream

This is such a hydrating eye cream. I love the metal applicator. My only complaint is that too much formula comes though because the hole is too large for the thinner formula. Otherwise, I really enjoy it!

T
Tia Stevens
I really like the tight and bright peptide gel

I really like the tight and bright peptide gel. It makes the bags under my eyes look less noticeable, and my eyes look more bright and awake you will not be disappointed. If you try this it really works wonders for the bags under my eyes.

Hi Tia, we're so happy to hear that you're loving the Tight & Bright Peptide Eye Gel! Thanks for sharing your experience and for choosing PURELY BELLA. Stay radiant!

O
Olga Solodovnikova
Incredible results from the first use

This product is amazing! It has a very clean formula, and the packaging is so convenient. The cooling applicator is a game-changer—it doesn’t just apply the product, but it also gives a really nice, relaxing massage. The skin around my eyes became noticeably smoother after just a few uses, and I could honestly see the effect immediately after the very first application. Highly recommend!

Hi Olga, thank you so much for sharing your wonderful experience! We're thrilled to hear about the immediate and noticeable results. Your kind words mean a lot to us. Enjoy your skincare routine!

T
Tayrin
Hydrating and comfortable for the under eye

Hydrating and comfortable for the under eye. It’s not greasy, but hydrating enough under makeup. It wears well and make my concealer look
Smoother.

Hi Tayrin, we're thrilled to hear that you love the Tight & Bright Peptide Eye Gel! Thanks for sharing your experience and for choosing PURELY BELLA.

S
Stacey Perrucci
Great

I love the cooling when I glide it on. As it drys I can feel it tighten. Which leaves me more awake looking!!

Hi there, thank you for the positive feedback! We're glad to hear that you're enjoying the cooling sensation and tightening effect of our Tight & Bright Peptide Eye Gel. It's great to know that it has helped you look more awake. Keep using it for best results!

L
Laura Schierhorn
THIS WORKS!

Love the finish of the product and the instant tightening effects are amazing! Lovely under or over concealer.

Hi there,

Thanks for leaving such a positive review for our Tight & Bright Peptide Eye Gel! We're so happy to hear that you're seeing great results and love the tightening effects. It's wonderful to know that it works well under concealer too. Thank you for choosing our product and for sharing your experience with us. Have a lovely day!

j
janyce holden
Results

I have tried many eye creams and gels over the years, I am in my 70’s . I don’t expect miracles at my age however most products do nothing! I may as well, and have just used the moisturizer. But this eye gel goes on so smoothly with the applicator as well as a sensational cool glide . As for tightening and deputing ; as I said I am in my 70’s and don’t expect miracles but there is some tightness that I feel and a little depuffing I see ! All good reasons to keep using this eye gel ! Getting some results are better than none . Which is what I got from the last dozen or so eye products!

Dear valued customer,

Thank you for taking the time to share your experience with our Tight & Bright Peptide Eye Gel. We are delighted to hear that you have seen some results with the product. We understand that it may not be a miracle, but we are glad that you have noticed some tightening and depuffing effects. We hope that with continued use, you will see even more improvement. Thank you for choosing our product and we appreciate your support.

R
Rohzaynah
Best purchase

Make my eyes look fresh

Thank you for your glowing review! We're so happy to hear that our Tight & Bright Peptide Eye Gel has helped give your eyes a fresh and rejuvenated appearance. We strive to provide the best products for our customers, and we're glad to know we hit the mark with you. Thank you for choosing our brand!

Your Questions Answered

Everything you need to know about our Tight & Bright Peptide Eye Gel.

What is Tight & Bright Eye Gel?

Tight & Bright is an antioxidant-rich eye gel formulated specifically for women 40+ who want to brighten, firm, and refresh the delicate eye area. Powered by advanced peptides and our hero ingredient astaxanthin, this lightweight gel features a cooling metal applicator tip for instant de-puffing and a spa-like experience every time you use it.

What are the main benefits?
  • Brightens dark circles with niacinamide and licorice root extract
  • Firms & tightens with peptide technology (Palmitoyl Tripeptide-1 & Palmitoyl Tetrapeptide-7)
  • Reduces puffiness instantly with the cooling metal applicator
  • Protects with astaxanthin, one of nature's most powerful antioxidants
  • Hydrates without heaviness using jojoba oil and natural amino acids
  • Soothes sensitive skin with cucumber, aloe, and centella asiatica
What makes astaxanthin special?

Astaxanthin is our hero ingredient - one of nature’s most powerful antioxidants. This powerhouse ingredient protects your skin from environmental stress, helps reduce the appearance of fine lines, and supports your skin's natural radiance. It's what gives our formula its gentle yet effective edge.

How do I use the cooling metal applicator?

The metal applicator is designed to make application effortless and therapeutic:

  1. Gently squeeze the tube to dispense a small amount of gel onto the metal tip
  2. Glide the cooling applicator under and around the eye area using gentle outward strokes
  3. The metal tip stays cool to the touch, providing instant de-puffing benefits
  4. Pat any excess product with your ring finger for maximum absorption
When should I use it?

Use morning and evening on clean skin before your moisturizer. Many of our customers also keep it in the fridge for an extra cooling boost, especially on mornings when puffiness is more noticeable.

Is it safe for sensitive eyes?

Absolutely. We formulated this gel with gentle, soothing ingredients like cucumber extract, aloe, and centella asiatica. It's ophthalmologist-tested and suitable for sensitive skin. However, as with any new product, we recommend
doing a patch test first if you have particularly reactive skin.

Will it help with dark circles?

Yes! The combination of niacinamide (vitamin B3) and licorice root extract specifically targets discoloration and brightens the under-eye area over time. With consistent use, you'll notice a more luminous, even-toned appearance.

Can I use it with my other eye products?

Yes, Tight & Bright works beautifully in your skincare routine. Apply it before heavier eye creams or as your sole eye treatment. The lightweight gel formula absorbs quickly and layers well under makeup.

How long does one tube last?

With twice-daily use, one tube typically lasts 2-3 months. A little goes a long way - you only need a small amount per application.

Is it fragrance-free?

Yes, we don't add any synthetic fragrances. Any subtle scent comes purely from the natural botanical ingredients.

What if I'm new to peptides?

Peptides are simply chains of amino acids - the building blocks of proteins like collagen and elastin. Our formula uses two specifically chosen peptides that work together to support your skin's natural firmness and resilience. They're gentle enough for daily use and suitable for all skin types.

Can I use it during the day under makeup?

Absolutely! The gel absorbs quickly without leaving residue, making it an excellent base for concealer. The metal applicator also helps smooth the under-eye area for flawless makeup application.

Is this product cruelty-free?

Yes, we never test on animals and are committed to ethical, conscious beauty practices.

What is your return policy?

We offer a 90-day money-back guarantee—3x longer than most skincare brands. That gives you a full skin cycle (plus two more) to see real results. Not loving it?
full refund, no questions asked.

Have a question we didn't answer? Reach out to us at contact@purelybellabeauty.com or DM us @Purely_Bella_Beauty - we'd love to hear from you!

Woman holding a white hair product against a gray background

WHY I created Purely bella

A Message from Cathi

I spent 32 years watching women try to fix their skin with products not built for it.

When I started PURELY BELLA, I wasn't trying to launch a skincare line. I was trying to solve a problem I kept seeing in my treatment room: brilliant, beautiful women in their 40s and 50s who felt like their skin had suddenly turned on them. Products they'd trusted for years stopped working. Everything felt more sensitive. Nothing felt right.

The Complete Glow Ritual is the full routine I would build for every one of them. Morning to night. Clean to nourish. The skin changes in perimenopause are real and they deserve a real answer.


–– Cathi Carrier
Licensed Esthetician, Certified Health Coach, Founder of PURELY BELLA

The PURELY BELLA Promise

Skincare for women who age with power, not permission: no apologies, no anti‑aging shame.

PURELY BELLA creates gentle, astaxanthin‑powered skincare for women in perimenopause who want to soften the appearance of dark spots and dullness while comforting suddenly sensitive, dry skin.

Icon

POWERED BY ASTAXANTHIN

Icon

NO SYNTHETIC FRAGRANCE

Icon

GLUTEN-FREE

Icon

CLEAN FORMULA