THE PERIMENOPAUSE SKINCARE LINE
PRO-AGING SKINCARE
FOR THE PERIMENOPAUSE GLOW-UP
Created by licensed esthetician Cathi Carrier and formulated with skincare chemists for the dryness, uneven tone, and changing needs of perimenopausal skin.
One Collection.
Three Priorities.
Your Routine.
No 10-step routine. No fear-based anti-aging promises. Just purposeful formulas and practical guidance to help you build a routine for your changing skin.
Support
Cleanse, refresh, and nourish dry-feeling skin.
Renew
Nourish overnight and improve the look of texture and fine lines.
Brighten
Target the look of uneven tone and refresh the eye area.
Featured On
Your Skin Didn't Change By Accident
Somewhere in your 40s or 50s, declining estrogen drives real, measurable changes in your skin, collagen loss, thinning, dryness, uneven tone. This isn't about reversing age. It's about supporting the biology that's actually happening right now.
Trusted by women 40+ Nationwide
Join our growing community of women
aging beautifully
Meet the Esthetician Behind It
32+ years of skin expertise.
Not another skincare trend.
Cathi Carrier brought more than three decades of hands-on skin experience to a team of skincare chemists to create PURELY BELLA. Thoughtful formulas and practical guidance for the skin changes no one prepared you for.
Esthetician-created. Chemist-formulated.
Licensed Esthetician · Founder · Certified Health Coach
The PURELY BELLA Promise
Skincare for women who age with power, not permission: no apologies, no anti‑aging shame.
Clean, Gentle, Effective
Thoughtfully formulated with clean skin loving ingredients to support your skin's natural resilience and reveal a healthy, radiant looking glow.
Antioxidant-Rich
Formulated with powerful antioxidants to help defend against environmental stressors while supporting healthy, radiant-looking skin.
Moisturizer + Treatment in One
Sophisticated formulas that simplify your ritual without compromise—luxurious care designed for your modern life
No Synthetic Fragrance
Pure, minimal formulations that let astaxanthin and botanicals shine—only what your skin truly deserves
Tell Us What's Changing.
We'll Show You What Helps.
Every formula has a purpose. Find the right one for your skin.
Uneven Tone & Dark Spots
Six brightening ingredients. One daily moisturizer.
Dryness & Barrier Loss
Rich, restorative overnight repair.
Firmness Around the Eyes
Peptides where you need them most.
Feeling hot? Refresh your skin.
Meet Serenity, your botanical body toner and cooling mist for a refreshing skin reset.
Choose by formula.
Build for your skin.
Choose by your skin’s needs, not fragrance status alone. Introduce products gradually and follow each formula’s directions, especially exfoliating products.
No Added Fragrance or Essential Oils
Explore Flawless, Tight & Bright, and Gentle Renewal Pads. Fragrance-free does not mean every formula suits sensitized skin.
Botanical Scents
Oasis, Serenity, Dream Skin, and the Renewal Oil Serum contain essential oils. Check each ingredient list and patch test before use.
Start with Support
Cleanse, refresh, and nourish with the Support Ritual. Introduce one product at a time.
Frequently Asked Questions
You can build a routine from the collection, but you do not need every product or every active at once. Introduce one new product at a time and follow its directions. Start exfoliating products gradually and adjust your routine if your skin feels irritated.
We offer a hassle-free 90-day refund policy. If you are unsatisfied or have an issue with your order (such as damage or defects), simply email us at contact@purelybellabeauty.com within 90 days of receiving your item.
Once your request is approved, the refund will be automatically processed to your original payment method.
Not every formula is right for every sensitive skin type. Several products contain essential oils, and fragrance-free formulas can still contain active ingredients that may not suit sensitized skin. Check the ingredient list, patch test, and introduce one product at a time. Email contact@purelybellabeauty.com for help choosing where to start.
No, we purposely avoid the term "anti-aging." We believe in empowering women to age beautifully and embrace their natural journey. Our formulas are designed to support healthy, radiant skin at every stage of life, focusing on nourishment, protection, and enhancement rather than fighting the aging process.
PURELY BELLA is built on the philosophy of aging beautifully, not fighting the natural aging process. We create sophisticated, clean formulas specifically for mature women going through skin changes associated with perimenopause and beyond, who want to feel confident and radiant in their skin. Our products focus on skin health rather than promising unrealistic transformations, and we donate a portion of our sales to the Connecticut Cancer Foundation because we believe in giving back to our community.
Skin Education for the hormonal years
Browse skin-loving reads on perimenopause-friendly skincare, ingredient education, and simple routines that keep your glow going.
12 January, 2026
Is Your Skin Barrier Compromised?
Read more about Is Your Skin Barrier Compromised?
02 January, 2026
Why Women 40+ Need Specialized Skincare for Hormonal, Sensitive Skin
Read more about Why Women 40+ Need Specialized Skincare for Hormonal, Sensitive Skin
14 January, 2026
The Complete Guide to Perimenopause Skincare: Why Your Skin Changed (And What Actually Works)
Read more about The Complete Guide to Perimenopause Skincare: Why Your Skin Changed (And What Actually Works)
20 January, 2026
PURELY BELLA in The American Reporter: Cathi Carrier Featured Again!
Read more about PURELY BELLA in The American Reporter: Cathi Carrier Featured Again!
16 January, 2026
Skincare Trends vs. Science-Backed Skincare: What Really Works for Women 40+
Read more about Skincare Trends vs. Science-Backed Skincare: What Really Works for Women 40+
22 December, 2025
The Science of Skin Longevity; How to Achieve Radiant, Healthy Skin at Any Age
Read more about The Science of Skin Longevity; How to Achieve Radiant, Healthy Skin at Any AgePURELY BELLA is now available on Nordstrom
We're excited to announce that PURELY BELLA is now available at Nordstrom! Discover our premium skincare collection at your favorite retailer, or continue shopping directly with us for exclusive offers and the full PURELY BELLA experience.
