PURELY BELLA | Astaxanthin Skincare for Women 40+ Aging Beautifully

Trusted by Women 40+ Nationwide

Antioxidant‑Rich Care for women 40+ navigating perimenopause and beyond.

Gentle and effective skincare––created by an esthetician with over 30 years experience.

check Antioxidant powered protection
check Clean formulas for mature, sensitive skin
check Effective and gentle

Discover Your Glow

check Antioxidant powered protection
check Clean formulas for mature, sensitive skin
check Effective and gentle

Claudia, Age 50

Finally, skincare that improves my skin without irritation. My skin feels nourished, looks healthy, and I feel confident.

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What our customers are saying about PURELY BELLA products.

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Tight & Bright Peptide Eye Gel by Purely Bella Beauty - firming peptide formula for bright, revitalized eyes

Tight & Bright Peptide Eye Gel (PRE-ORDER)

$74.00 $51.80

Dream Skin Night Cream

$78.00

The Cool & Repair Night Set

$94.00

Serenity Cooling Mist

$40.00

Purely Bella reusable silicone eye mask reflected on a white surface

Reusable Eye Masks

$15.00

Your Path to Radiant, Healthy Skin

Three simple steps to harness the power of astaxanthin and reveal your most luminous complexion; naturally and beautifully.

Cleanse & Prep

Start with clean skin. Gently cleanse morning and evening to prepare your skin for maximum astaxanthin absorption.

Mist & Inhale

Close your eyes and mist Serenity Cooling Mist evenly over your face, neck, and décolleté, about 8–10 inches away.

Embrace Your Glow

While skin is still damp, apply our astaxanthin rich moisturizer in gentle upward motions.

The PURELY BELLA Promise

Skincare for women who age with power, not permission—no apologies, no anti‑aging shame.

Clean, Gentle, Effective

Thoughtfully formulated with astaxanthin and clean ingredients that honor your skin's natural resilience and deliver luminous results

Antioxidant-Rich for Optimal Skin Health

Moisturizer + Treatment in One

Sophisticated formulas that simplify your ritual without compromise—luxurious care designed for your modern life

No Synthetic Fragrance

Pure, minimal formulations that let astaxanthin and botanicals shine—only what your skin truly deserves

Awaken your glow

Your skin Changed, Your Skincare Should Too.

Celebrating Real Beauty

Real women, real transformations. See how astaxanthin-powered skincare is helping women 40+ embrace their radiant glow.

Barb w., Age 41

Verified Customer

Dream skin night cream smells great, hydrates nicely. I am enjoying it. I wake up glowing.

Leslie B, Age 40

Verified Customer

My husband even noticed! Soft, hydrated, even skin tone and minimized fine lines!

Shyann L, Age 42

Verified Customer

I felt and saw a difference in my skin immediately. Loving my glow!

Hellen B., Age 55

Verified Customer

Fantastic products! I normally react to everything I apply on my skin, but it has been great.

Carmen M

Verified Customer

I am loving the way my skin is responding to the night cream and mist. Feels and looks great.

Jennifer M., Age 51

Verified Customer

After just three weeks, my skin feels firmer and looks more radiant. The astaxanthin really works!

Patricia R., Age 47

Verified Customer

Finally, skincare that understands mature skin. No harsh chemicals, just pure nourishment. My complexion has never looked this luminous, and I feel confident going makeup-free.

Diana S., Age 53

Verified Customer

The difference is remarkable. My fine lines are softer, my skin tone is more even, and that healthy glow is back. This is skincare that truly celebrates aging beautifully.

Skincare Designed for Your Journey

Explore our curated collections of antioxidant-powered formulas, each crafted to help you embrace radiant, healthy skin at every age.

Eye Care

Brighten, tighten, and refresh tired eyes with our targeted eye care collection. Peptide-powered gel and reusable cooling masks work together to reduce puffiness, smooth fine lines, and restore youthful radiance.

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Night Care

Transform your skin while you sleep with our luxurious night care collection. Featuring powerful astaxanthin, gentle retinol, and cooling peptides to repair, restore, and rejuvenate overnight for radiant morning skin.

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Skincare

Build your perfect daily ritual with our essential skincare collection. From gentle oil cleansing to brightening moisture and refreshing mist, these luxurious formulas work harmoniously to reveal your most radiant, healthy skin.

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Frequently Asked Questions

Got questions? We’ve got answers!

Can I use all PURELY BELLA products together?

Yes! Our products are designed to work beautifully together. Curated collection specifically formulated for your evolving skin.

What is your refund policy?

We offer a hassle-free 90-day refund policy. If you are unsatisfied or have an issue with your order (such as damage or defects), simply email us at contact@purelybella.com within 90 days of receiving your item.

No Return Required: You do not need to send the physical product back to us.

Once your request is approved, the refund will be automatically processed to your original payment method.

Are your products suitable for sensitive skin?

Yes! Our formulas are specifically designed to be gentle yet effective, making them ideal for sensitive skin. We use clean, carefully selected ingredients and avoid harsh chemicals.

Do you use the term "anti-aging" in your products?

No, we purposely avoid the term "anti-aging." We believe in empowering women to age beautifully and embrace their natural journey. Our formulas are designed to support healthy, radiant skin at every stage of life, focusing on nourishment, protection, and enhancement rather than fighting the aging process.

What makes PURELY BELLA different from other skincare brands?

PURELY BELLA is built on the philosophy of aging beautifully, not fighting the natural aging process. We create sophisticated, clean formulas specifically for mature women going through skin changes associated with perimenopause and beyond, who want to feel confident and radiant in their skin. Our products focus on skin health rather than promising unrealistic transformations, and we donate a portion of our sales to the Connecticut Cancer Foundation because we believe in giving back to our community.

The Journal

12 January, 2026

Is Your Skin Barrier Compromised?

02 January, 2026

Why Women 40+ Need Specialized Skincare for Hormonal, Sensitive Skin

14 January, 2026

The Complete Guide to Perimenopause Skincare: Why Your Skin Changed (And What Actually Works)

20 January, 2026

PURELY BELLA in The American Reporter: Cathi Carrier Featured Again!

16 January, 2026

Skincare Trends vs. Science-Backed Skincare: What Really Works for Women 40+

22 December, 2025

The Science of Skin Longevity; How to Achieve Radiant, Healthy Skin at Any Age

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Claudia, Age 50

Our Customers Are Raving

BEST SELLERS

Shop with Confidence - Our Best Selling Customer Favorites.