THE PERIMENOPAUSE SKINCARE LINE
PRO-AGING SKINCARE
FOR THE PERIMENOPAUSE GLOW-UP
Formulated by a 32-year esthetician for the skin changes no one prepared you for — hormonal dryness, uneven tone, and skin that stopped responding to what used to work.
One Routine.
Three Jobs.
No Guesswork.
No 10-step routine. No fear-based anti-aging promises. Just multi-purpose formulas that do serum-and-cream work in one step — built around what perimenopausal skin actually needs.
Support
Cleanse and calm without stripping your barrier.
Renew
Correct tone and texture with clinically-dosed actives.
Brighten
Lock in hydration and finish with a visible glow.
Featured On
Your Skin Didn't Change By Accident
Somewhere in your 40s or 50s, declining estrogen drives real, measurable changes in your skin — collagen loss, thinning, dryness, uneven tone. This isn't about reversing age. It's about supporting the biology that's actually happening right now.
Trusted by women 40+ Nationwide
Join our growing community of women
aging beautifully
Meet the Esthetician Behind It
Formulated by an Esthetician,
Not a Marketing Team
Cathi Carrier spent 32 years in the treatment room before she spent a day in a lab. She brought that hands-on experience — and a deep knowledge of ingredients that actually work — to a team of skincare chemists to build PURELY BELLA. Real actives, dosed at levels that work, without shortcuts.
Licensed Esthetician · Spa Founder · Formulator
The PURELY BELLA Promise
Skincare for women who age with power, not permission: no apologies, no anti‑aging shame.
Clean, Gentle, Effective
Thoughtfully formulated with clean skin loving ingredients to support your skin's natural resilience and reveal a healthy, radiant looking glow.
Antioxidant-Rich
Formulated with powerful antioxidants to help defend against environmental stressors while supporting healthy, radiant-looking skin.
Moisturizer + Treatment in One
Sophisticated formulas that simplify your ritual without compromise—luxurious care designed for your modern life
No Synthetic Fragrance
Pure, minimal formulations that let astaxanthin and botanicals shine—only what your skin truly deserves
Tell Us What's Changing.
We'll Show You What Helps.
Every product in the line has one job.
Uneven Tone & Dark Spots
Four brightening pathways in one moisturizer.
Dryness & Barrier Loss
Rich, restorative overnight repair.
Firmness Around the Eyes
Peptides where you need them most.
Hot Flashes & Overheated Skin
An instant, cooling reset.
Built for Real Skin, Labeled Honestly
Some of our formulas are fragrance-free and designed for reactive, sensitized skin. Others use aromatherapeutic botanicals for mood, comfort, and hot-flash relief. We label both clearly, so you can build the routine that's right for your skin — never one-size-fits-all.
BARRIER-SAFE CORE
Fragrance-free, built for sensitized skin. Flawless, Tight & Bright, Gentle Renewal Pads.
AROMATHERAPY RITUAL LAYER
Sensorial botanicals for comfort and mood. Oasis, Serenity, Renewal Oil Serum.
Where Most Women Start
Most women start with the Support Ritual
Not Sure Where to Start? We'll Walk You Through It.
Get our free 5-Day Perimenopause GLOW Reset — a simple AM/PM routine using barrier-supportive, non-stripping steps, delivered straight to your inbox.
Frequently Asked Questions
Yes! Our products are designed to work beautifully together. Curated collection specifically formulated for your evolving skin. We recommend introducing one product at a time.
We offer a hassle-free 90-day refund policy. If you are unsatisfied or have an issue with your order (such as damage or defects), simply email us at contact@purelybella.com within 90 days of receiving your item.
Once your request is approved, the refund will be automatically processed to your original payment method.
Our formulas are designed to be gentle yet effective. We use thoughtfully selected ingredients and avoid harsh, unnecessary additives. Because every skin type is unique, we recommend patch-testing before first use—especially if your skin is highly reactive or you have known ingredient sensitivities.
No, we purposely avoid the term "anti-aging." We believe in empowering women to age beautifully and embrace their natural journey. Our formulas are designed to support healthy, radiant skin at every stage of life, focusing on nourishment, protection, and enhancement rather than fighting the aging process.
PURELY BELLA is built on the philosophy of aging beautifully, not fighting the natural aging process. We create sophisticated, clean formulas specifically for mature women going through skin changes associated with perimenopause and beyond, who want to feel confident and radiant in their skin. Our products focus on skin health rather than promising unrealistic transformations, and we donate a portion of our sales to the Connecticut Cancer Foundation because we believe in giving back to our community.
Skin Education for the hormonal years
Browse skin-loving reads on perimenopause-friendly skincare, ingredient education, and simple routines that keep your glow going.
12 January, 2026
Is Your Skin Barrier Compromised?
Read more about Is Your Skin Barrier Compromised?
02 January, 2026
Why Women 40+ Need Specialized Skincare for Hormonal, Sensitive Skin
Read more about Why Women 40+ Need Specialized Skincare for Hormonal, Sensitive Skin
14 January, 2026
The Complete Guide to Perimenopause Skincare: Why Your Skin Changed (And What Actually Works)
Read more about The Complete Guide to Perimenopause Skincare: Why Your Skin Changed (And What Actually Works)
20 January, 2026
PURELY BELLA in The American Reporter: Cathi Carrier Featured Again!
Read more about PURELY BELLA in The American Reporter: Cathi Carrier Featured Again!
16 January, 2026
Skincare Trends vs. Science-Backed Skincare: What Really Works for Women 40+
Read more about Skincare Trends vs. Science-Backed Skincare: What Really Works for Women 40+
22 December, 2025
The Science of Skin Longevity; How to Achieve Radiant, Healthy Skin at Any Age
Read more about The Science of Skin Longevity; How to Achieve Radiant, Healthy Skin at Any AgePURELY BELLA is now available on Nordstrom
We're excited to announce that PURELY BELLA is now available at Nordstrom! Discover our premium skincare collection at your favorite retailer, or continue shopping directly with us for exclusive offers and the full PURELY BELLA experience.
