PURELY BELLA | Astaxanthin Skincare for Women 40+ Aging Beautifully

Woman applying cream to her face with a skincare product in hand against a warm brown background

4.9 Evergreen Award–Winning Clean Beauty

Brightening Skincare that understands perimenopause and midlife skin

Gentle, high-performance care that evens tone, deeply hydrates, and supports your barrier, so perimenopause skin looks calm and radiant.

Esthetician-founded (32+ years of experience)
Powered by astaxanthin (a super-antioxidant)
Gentle on sensitive, changing skin
90-Day Love It Guarantee

Shop Brightening for Hormonal Skin

Esthetician-founded (32+ years of experience)
Powered by astaxanthin (a super-antioxidant)
Gentle on sensitive, changing skin
90-Day Love It Guarantee

Karen M.

“After a few nights, my skin felt calmer and more comfortable, and I started waking up with that healthy glow again.”

Featured On

Meet our holy grail ingredient

The Cellular Guardian Your Skin Has Been Waiting For

PURELY BELLA® harnesses astaxanthin, nature's most powerful antioxidant, to deliver visible transformation: barrier repair, brightening, and that undeniable glow!

Discover Astaxanthin

90-Day Love It Guarantee

YOUR NEW ESSENTIALS

A simple lineup of clean, comfort-first skincare to help your skin feel calm, hydrated, and radiant.

10 reviews

TIGHT & BRIGHT PEPTIDE EYE GEL

$64.00

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28 reviews

DREAM SKIN NIGHT CREAM

$68.00

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13 reviews

SERENITY COOLING MIST

$40.00

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7 reviews

FLAWLESS BRIGHTENING MOISTURIZER

$68.00

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4.9 Trusted by women 40+ Nationwide

Join our growing community of
Glowing Customers

What our customers are saying about PURELY BELLA products.

Shop Brightening for Hormonal Skin

90-Day Love It Guarantee

FREE Shipping for orders $50 and above

Donates to The Connecticut Cancer Foundation

90-Day Love It Guarantee

FREE Shipping for orders $50 and above

Donates to The Connecticut Cancer Foundation

90-Day Love It Guarantee

FREE Shipping for orders $50 and above

Donates to The Connecticut Cancer Foundation

90-Day Love It Guarantee

FREE Shipping for orders $50 and above

Donates to The Connecticut Cancer Foundation

90-Day Love It Guarantee

FREE Shipping for orders $50 and above

Donates to The Connecticut Cancer Foundation

Why We Exist

Skincare for the season your skin is in now.

PURELY BELLA was created by Cathi Carrier, a licensed esthetician with 32+ years of experience.

After three decades in the treatment room, Cathi saw the same story again and again: women who spent years caring for everyone else, and started feeling invisible in their own skin.

For women whose skin started changing in their 40s and beyond, our formulas are made to feel comforting on skin that’s become drier, more sensitive, or just “different” than it used to be.

We believe in pro-aging skincare (no fear, no harshness), and a portion of every purchase supports the Connecticut Cancer Foundation.

OUR STORY

The PURELY BELLA Promise

Skincare for women who age with power, not permission: no apologies, no anti‑aging shame.

PURELY BELLA creates gentle, astaxanthin‑powered skincare for women in perimenopause who want to soften the appearance of dark spots and dullness while comforting suddenly sensitive, dry skin.

Powered by astaxanthin

NO SYNTHETIC FRAGRANCE

GLUTEN-FREE

HYPOALLERGENIC

CLEAN FORMULA

The PURELY BELLA Promise

Skincare for women who age with power, not permission: no apologies, no anti‑aging shame.

Clean, Gentle, Effective

Thoughtfully formulated with astaxanthin and clean ingredients that honor your skin's natural resilience and deliver luminous results

Antioxidant-Rich for Optimal Skin Health

Moisturizer + Treatment in One

Sophisticated formulas that simplify your ritual without compromise—luxurious care designed for your modern life

No Synthetic Fragrance

Pure, minimal formulations that let astaxanthin and botanicals shine—only what your skin truly deserves

Glow, Even When Your Skin Has Changed

Perimenopause skincare for hyperpigmentation, dullness, and newly sensitive skin. Results-driven formulas designed to help visibly brighten and bring back your glow without overwhelming mature, changing skin.

The Cool & Repair Night Set - Before and after results

Dream Skin Night Cream with customer survey results on a white background

Two jars of cream labeled 'Dream Skin' and 'Synthetic Astaxanthin' with text comparing natural and synthetic versions.

Dream Skin benefits - reduces fine lines wrinkles overnight with 6000x antioxidant power

4.9

Trusted by women 40+ nationwide

Dream Skin Night Cream

Shipping calculated at checkout.

$68.00

In stock. Shipped within 1-3 days.

Cruelty Free

Clean Beauty

made in the usa

Wake up to skin that feels deeply nourished, calmer, and noticeably more radiant with a night cream that does the work while you sleep (without the harsh, stripped feeling).

check Moisturizer + Treatment in one
check Visibly reduce fine lines and boost firmness
check Nourish and renew for visibly smoother, glowing skin
check Powerhouse antioxidant protection for resilient, vibrant skin

90-Day Love It Guarantee

Donates to The Connecticut Cancer Foundation

13 Apr 2026

Order received

15 Apr 2026

Processing

17 Apr 2026

Estimated delivery

BENEFITS

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Crafted with premium ingredients selected for their proven effectiveness, each formula is designed to deliver visible results while respecting your skin's natural balance. We prioritize purity and potency in every batch, ensuring you receive products that work as hard as you do. Your confidence in what you're using matters to us, which is why we maintain rigorous quality standards from sourcing to packaging.

HOW TO USE

How to Use

1. Start with clean, dry skin. Remove any makeup or impurities with a gentle cleanser.

2. Apply a small amount of product to your fingertips or a clean applicator.

3. Gently massage onto the desired area using upward, circular motions.

4. Allow the product to absorb fully before applying other skincare or makeup products.

5. For best results, use morning and evening as part of your daily routine.

6. If irritation occurs, reduce frequency of use or discontinue. Always perform a patch test before full application.

Your Path to Radiant, Healthy Skin

Three simple steps to harness the power of astaxanthin and reveal your most luminous complexion; naturally and beautifully.

CLEANSE & PREP

Start with clean skin. Gently cleanse morning and evening to prepare your skin for maximum astaxanthin absorption.

MIST & INHALE

Close your eyes and mist Serenity Cooling Mist evenly over your face, neck, and décolleté, about 8–10 inches away.

EMBRACE YOUR GLOW

While skin is still damp, apply our astaxanthin rich moisturizer in gentle upward motions.

Shop Brightening for Hormonal Skin

90-Day Love It Guarantee

Skincare Designed for Your Journey

Explore our curated collections of antioxidant-powered formulas, each crafted to help you embrace radiant, healthy skin at every age.

FULL SKINCARE ROUTINE

NIGHTTIME ROUTINE

EYE CARE ROUTINE

What people are saying

Real stories from people who made the switch.

Tanya

Verified Customer

MUST try this product!! I've been on a skin routine for a few years with my dermatologist recommended products with minimal effect now that I'm in my mid50's. I tried the Dream Skin Night Cream for a few wweks and already see amazing reaults very happy with this product!!

Leslie Alexander

Verified Customer

Dream skin night cream smells great, hydrates nicely. I am enjoying it. I wake up glowing.

Lucy

Verified Customer

Wake up Glowing First of all — it smells like a spa. Not overpowering, just that soft, clean, relaxing scent that makes you feel fancy while you’re applying it. I look forward to putting it on at night.The texture is silky and absorbs so nicely. And the results? Smooth, radiant, happy skin when I wake up. My face feels hydrated, soft, and looks brighter.Retinol can sometimes be harsh, but this one feels gentle while still doing its thing. It’s officially a staple in my nighttime routine. Love love!!

Frequently Asked Questions

Got questions? We’ve got answers!

Can I use all PURELY BELLA products together?

Yes! Our products are designed to work beautifully together. Curated collection specifically formulated for your evolving skin.

What is your refund policy?

We offer a hassle-free 90-day refund policy. If you are unsatisfied or have an issue with your order (such as damage or defects), simply email us at contact@purelybella.com within 90 days of receiving your item.

No Return Required: You do not need to send the physical product back to us.

Once your request is approved, the refund will be automatically processed to your original payment method.

Are your products suitable for sensitive skin?

Yes! Our formulas are specifically designed to be gentle yet effective, making them ideal for sensitive skin. We use clean, carefully selected ingredients and avoid harsh chemicals.

Do you use the term "anti-aging" in your products?

No, we purposely avoid the term "anti-aging." We believe in empowering women to age beautifully and embrace their natural journey. Our formulas are designed to support healthy, radiant skin at every stage of life, focusing on nourishment, protection, and enhancement rather than fighting the aging process.

What makes PURELY BELLA different from other skincare brands?

PURELY BELLA is built on the philosophy of aging beautifully, not fighting the natural aging process. We create sophisticated, clean formulas specifically for mature women going through skin changes associated with perimenopause and beyond, who want to feel confident and radiant in their skin. Our products focus on skin health rather than promising unrealistic transformations, and we donate a portion of our sales to the Connecticut Cancer Foundation because we believe in giving back to our community.

The Journal

Browse skin-loving reads on perimenopause-friendly skincare, ingredient education, and simple routines that keep your glow going.

12 January, 2026

Is Your Skin Barrier Compromised?

02 January, 2026

Why Women 40+ Need Specialized Skincare for Hormonal, Sensitive Skin

14 January, 2026

The Complete Guide to Perimenopause Skincare: Why Your Skin Changed (And What Actually Works)

20 January, 2026

PURELY BELLA in The American Reporter: Cathi Carrier Featured Again!

16 January, 2026

Skincare Trends vs. Science-Backed Skincare: What Really Works for Women 40+

22 December, 2025

The Science of Skin Longevity; How to Achieve Radiant, Healthy Skin at Any Age

Karen M.

Featured On

The Cellular Guardian Your Skin Has Been Waiting For

YOUR NEW ESSENTIALS

TIGHT & BRIGHT PEPTIDE EYE GEL

DREAM SKIN NIGHT CREAM

SERENITY COOLING MIST

FLAWLESS BRIGHTENING MOISTURIZER

Join our growing community of Glowing Customers

Why We Exist

The PURELY BELLA Promise

Powered by astaxanthin

NO SYNTHETIC FRAGRANCE

GLUTEN-FREE

HYPOALLERGENIC

CLEAN FORMULA

AI SKIN ANALYSIS

The PURELY BELLA Promise

Clean, Gentle, Effective

Antioxidant-Rich for Optimal Skin Health

Moisturizer + Treatment in One

No Synthetic Fragrance

Glow, Even When Your Skin Has Changed

Dream Skin Night Cream

BENEFITS

HOW TO USE

Your Path to Radiant, Healthy Skin

CLEANSE & PREP

MIST & INHALE

EMBRACE YOUR GLOW

Skincare Designed for Your Journey

FULL SKINCARE ROUTINE

NIGHTTIME ROUTINE

EYE CARE ROUTINE

What people are saying

Real stories from people who made the switch.

Frequently Asked Questions

The Journal

Join our community

Join thousands of women aging Beautifully

Main Menu

Our Policies

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Join The Community

Join our growing community of
Glowing Customers