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Everything Your Skin Actually Needs. No filler, no fluff — just a carefully curated lineup of clean, high-performance skincare designed to restore your skin's natural glow. Simple to use. Impossible to live without.
$68.00
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90-Day Love It Guarantee
FREE Shipping for orders $50 and above
Donates to The Connecticut Cancer Foundation
90-Day Love It Guarantee
FREE Shipping for orders $50 and above
Donates to The Connecticut Cancer Foundation
90-Day Love It Guarantee
FREE Shipping for orders $50 and above
Donates to The Connecticut Cancer Foundation
90-Day Love It Guarantee
FREE Shipping for orders $50 and above
Donates to The Connecticut Cancer Foundation
90-Day Love It Guarantee
FREE Shipping for orders $50 and above
Donates to The Connecticut Cancer Foundation
Skincare for the season your skin is in now.
The moment that changed everything happened in my treatment room. A client sat across from me in tears and said, "I don't recognize my skin anymore. I feel invisible." She wasn't alone.
After 32 years as a licensed esthetician, I created PURELY BELLA because perimenopause changes your skin's rules, and the industry was still selling the same anti-aging story that missed the point entirely.
Skincare for women who age with power, not permission: no apologies, no anti‑aging shame.
PURELY BELLA creates gentle, antioxidant‑powered skincare for women in perimenopause who want to soften the appearance of dark spots and dullness while comforting suddenly sensitive, dry skin.
Skincare for women who age with power, not permission: no apologies, no anti‑aging shame.
Thoughtfully formulated with astaxanthin and clean ingredients that honor your skin's natural resilience and deliver luminous results
Powered by astaxanthin—6000x more potent than vitamin C—to protect, nourish, and reveal your skin's radiant potential
Sophisticated formulas that simplify your ritual without compromise—luxurious care designed for your modern life
Pure, minimal formulations that let astaxanthin and botanicals shine—only what your skin truly deserves
Three simple steps to harness the power of astaxanthin and reveal your most luminous complexion; naturally and beautifully.
Start with clean skin. Gently cleanse morning and evening to prepare your skin for maximum astaxanthin absorption.
Close your eyes and mist Serenity Cooling Mist evenly over your face, neck, and décolleté, about 8–10 inches away.
While skin is still damp, apply our astaxanthin rich moisturizer in gentle upward motions.
Explore our curated collections of antioxidant-powered formulas, each crafted to help you embrace radiant, healthy skin at every age.
Yes! Our products are designed to work beautifully together. Curated collection specifically formulated for your evolving skin.
We offer a hassle-free 90-day refund policy. If you are unsatisfied or have an issue with your order (such as damage or defects), simply email us at contact@purelybella.com within 90 days of receiving your item.
No Return Required: You do not need to send the physical product back to us.
Once your request is approved, the refund will be automatically processed to your original payment method.
Yes! Our formulas are specifically designed to be gentle yet effective, making them ideal for sensitive skin. We use clean, carefully selected ingredients and avoid harsh chemicals.
No, we purposely avoid the term "anti-aging." We believe in empowering women to age beautifully and embrace their natural journey. Our formulas are designed to support healthy, radiant skin at every stage of life, focusing on nourishment, protection, and enhancement rather than fighting the aging process.
PURELY BELLA is built on the philosophy of aging beautifully, not fighting the natural aging process. We create sophisticated, clean formulas specifically for mature women going through skin changes associated with perimenopause and beyond, who want to feel confident and radiant in their skin. Our products focus on skin health rather than promising unrealistic transformations, and we donate a portion of our sales to the Connecticut Cancer Foundation because we believe in giving back to our community.
Browse skin-loving reads on perimenopause-friendly skincare, ingredient education, and simple routines that keep your glow going.
14 January, 2026
The Complete Guide to Perimenopause Skincare: Why Your Skin Changed (And What Actually Works)
Read more
16 January, 2026
Skincare Trends vs. Science-Backed Skincare: What Really Works for Women 40+
Read more
22 December, 2025
The Science of Skin Longevity; How to Achieve Radiant, Healthy Skin at Any Age
Read more
Trusted by women 40+ nationwide
When you join, you'll get:
✓ Cathi's esthetician tips for perimenopausal skin
✓ Early access to new products
✓ Honest ingredient education — no fluff
AND 15% OFF
90-Day Love It Guarantee
