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The Brighten Ritual
Brightening moisturizer + peptide eye gel.
- check Helps improve the look of uneven tone.
- check Hydrates the face and delicate eye area.
- check A simple morning pairing.
2 full-size products
New here? Use code PB15 for 15% off your first order.
Ships within 1-3 business days
Cruelty-free. Manufactured in the USA with domestic and globally sourced ingredients.
What's included
Flawless
1.7 fl oz / 50 ml
Tight & Bright
1 fl oz / 30 ml
How to use
In the morning, apply a rice-grain amount of Tight & Bright along the orbital bone, away from the lash line. Follow with 1–2 pumps of Flawless on face and neck, then broad-spectrum SPF 30 or higher.
Before you start
Patch test separately and introduce one product at a time. Start Flawless every other morning; increase only as tolerated. Keep Flawless away from the eyes. Do not start on irritated skin; stop if irritation occurs. Results vary. Sunscreen is not included.
Ingredients + product details
See each included product for its full ingredient list and individual directions.
Your skin is changing. Our focus is you.
| What matters | The PURELY BELLA approach | Traditional anti-aging messaging |
|---|---|---|
| Who it’s for | Created with perimenopause skin changes in mind. | Broad age-related positioning. |
| The philosophy | Support your skin through change. | Fight the visible signs of aging. |
| The routine | Multi-benefit formulas with fewer steps. | Multiple products for separate concerns. |
|
32+
years of esthetician experience
Founded by Cathi Carrier, a licensed esthetician with 32+ years of experience. Esthetician-created. Chemist-formulated. |
||
A comparison of approaches, not individual brands.
Featured On
For the skin you're in now
YOUR SKIN IS CHANGING. YOUR ROUTINE SHOULD CHANGE WITH IT.
As skin changes through perimenopause and beyond, it may need a different kind of care. The PURELY BELLA Perimenopause Method brings together thoughtful steps to cleanse, hydrate, and support a brighter-looking complexion. Start with what your skin needs and build your routine at your own pace.
Created by Cathi Carrier, a licensed esthetician since 1993, PURELY BELLA is rooted in decades of hands-on experience and a belief that every stage of skin deserves to be cared for.
Photo caption: Customer-submitted before-and-after photos following eight weeks of using the full PURELY BELLA Perimenopause Method routine. Individual results vary.
Photos show results after 8 weeks of using the full PURELY BELLA Perimenopause Method, not this bundle alone. Individual results vary.
This moisturizer comes in a 1.7 fluid ounce bottle with a very cool mechanism for opening, you twist the base and the top pops out lifts out. You then push down on the top to dispense the moisturizer. I don’t know - I know it isn’t new or anything, it just really appeals to me! The moisturizer itself is a peachy-orange color and has a slightly rosy yet medicinal smell. It’s a fairly thick texture, but smooths into the skin rather quickly. I haven’t noticed any brightening of my dark spots just yet, but my skin feels very soft and moisturized after application and it stays throughout the day. I feel like the only flaw in the design is that there tends to be a bit of product left in the nozzle that would definitely dry out and clog.
The Tight & Bright Peptide Eye Gel feels like a cool drink of water for the under‑eye area. The gel texture is super lightweight, absorbs quickly, and doesn’t leave any sticky residue. I noticed an immediate fresh, tightened feel, especially in the mornings when my eyes look puffy. With regular use, the area looks smoother and a bit more awake not a dramatic change, but definitely a noticeable improvement in hydration and brightness. Keep it in the fridge it feels so good when you apply.
Thank you for sharing your experience, Sanchita. We're delighted to hear you love the Tight & Bright Peptide Eye Gel and appreciate your detailed feedback. Enjoy the cooling sensation from the fridge, and we look forward to serving you again!
Purely Bella’s moisturiser is a soft, gentle, brightening cream that feels great on the skin and gives a subtle glow with regular use. It’s perfect for beginners or anyone who wants a simple, no‑fuss brightening moisturiser. My face is glowing and I am not kidding.
Thank you, Sanchita, for your wonderful feedback! We're thrilled to hear you're loving the moisturizer and seeing such a glow. We appreciate your support!
This eye gel goes on smoothly and cools with its applicator.
Light in color and soothing on the delicate eye area.
Feels great and diminishes those fine lines under the eye.
Thank you, Colleen, for your wonderful review! We're delighted to hear that you enjoy the Cooling & Brightening Peptide Eye Gel and find it soothing and effective. Your satisfaction means a lot to us.
From the first use I noticed the soft, natural scent and unique orange-tinted cream — that hue comes from astaxanthin, a powerhouse antioxidant in the formula.
The texture is rich without feeling heavy. When I first applied it, it felt comforting and hydrating.
Hi there! Thank you so much for leaving such a lovely review for our Flawless Brightening Moisturizer. We're thrilled to hear that you noticed the soft and natural scent, as well as the unique orange-tinted cream. We're glad you're enjoying the benefits of astaxanthin, our powerhouse antioxidant. It's great to hear that the texture is rich without feeling heavy and that it provided a comforting and hydrating experience for you. We appreciate your feedback and we hope you continue to love our product!
I’ve been trying this eye gel consistently for a few weeks now, and overall it strikes a really nice balance between gentle everyday care and noticeable improvement , especially if your concerns center on puffiness and tired-looking under-eyes.
Hi there,
Thank you so much for taking the time to leave a review and share your experience with our Tight & Bright Peptide Eye Gel. We are thrilled to hear that you have seen noticeable improvement in just a few weeks of consistent use. It's great to know that the gel strikes a nice balance between gentle everyday care and targeting specific concerns like puffiness and tired-looking under-eyes. We hope you continue to enjoy the benefits of our product and thank you for choosing our brand!
This lightweight moisturizing face cream feels incredibly pleasant on the skin. It absorbs beautifully without leaving any sticky layer and doesn’t make the skin greasy at all. My skin feels hydrated, soft, and smooth to the touch throughout the day.
The packaging is also absolutely beautiful and luxurious, it looks and feels very high-end, making the whole skincare experience even more enjoyable.
Hi there! Thank you for leaving such a glowing review of our Flawless Brightening Moisturizer. We're thrilled to hear that you find it perfect for your skin and that it absorbs beautifully without any greasiness. We also take pride in our luxurious packaging, so we're happy to hear that it adds to your overall skincare experience. Thank you for choosing our product and we hope to continue providing you with flawless results. Have a great day!
I love the Tight & Bright Peptide Eye Gel itself — the cooling texture, hydration, and how smoothly it wears under makeup are beautiful. The only thing I’d change is the packaging. The opening dispenses way too much product at once, so it feels like I’m wasting product every time I use it. A smaller opening or more controlled applicator would make it perfect.
Hi there! Thank you for taking the time to share your experience with our Tight & Bright Peptide Eye Gel. We're so happy to hear that you love the cooling texture and hydration it provides, as well as how smoothly it wears under makeup. We appreciate your feedback on the packaging and will definitely take it into consideration for future improvements. Thank you for being a loyal customer and we hope you continue to enjoy our product!
I’ve used this a few times now and I can already tell it’s working. Great product. I’ve told my friends about it already.
Thank you so much for taking the time to share your positive experience with our Tight & Bright Peptide Eye Gel. We are thrilled to hear that you are already seeing results and have recommended it to your friends. We truly appreciate your support, and we hope to continue providing you with amazing products in the future.
This gel is wonderful and packed full of fantastic ingredients for the delicate eye area. It glides on, absorbs quick and leaves no stickiness behind. There is a really mild cooling effect, which I love. Keeps the eye area looking bright and ready for the day.
Thank you so much for your kind words about our Tight & Bright Peptide Eye Gel. We are thrilled to hear that you are enjoying the formula and its fantastic ingredients. We're also glad to hear that it absorbs quickly and doesn't leave any stickiness behind. The mild cooling effect is definitely a bonus! Thank you for choosing our product to keep your eye area looking bright and ready for the day. Have a wonderful day ahead!
I love how lightweight this gel is. It depuffs fast, brightens my dark circles, and gives a little lift without irritation. My concealer goes on smoother and I just look more rested.
Thank you for sharing your experience with our Tight & Bright Peptide Eye Gel. We're thrilled to hear that it has been able to provide you with a quick depuff, brightened your dark circles, and lifted without any irritation. We're happy to know that it has also helped your concealer go on smoother for a more rested look. Thank you again for your review and for choosing our product!
It’s the first brightening cream that doesn’t upset my skin. It evens my tone, softens spots, and keeps everything hydrated without feeling greasy. Just quiet, consistent results.
We're so glad to hear that our Flawless Brightening Moisturizer is working well for you! It's wonderful to know that it has helped even out your skin tone and keep it hydrated without any greasy feeling. Thanks for sharing your feedback with us, and we hope our product continues to give you quiet, consistent results. Happy glowing!
I really loved the Dream Skin night cream, it deeply nourished my skin, and by morning, it looked healthy and radiant. The Oasis cleansing oil also did an excellent job especially after using SPF products dissolving all the impurities that had accumulated throughout the day.
Hi there! Thank you so much for taking the time to leave a review. We're thrilled to hear that our Dream Skin night cream nourished your skin and left it looking healthy and radiant. Our Oasis cleansing oil is also a customer favorite for removing impurities from the skin. We appreciate your support and hope you continue to enjoy our products. Have a lovely day!
Love the ease in using it.
Thank you for your positive review! We're delighted to hear that you are enjoying our Tight & Bright Peptide Eye Gel and appreciate the ease of use. We strive to create products that are both effective and convenient for our customers. Thank you for choosing us!
Am loving it this product had nailed it .i have been. Using from last 2-3 days and i can clearly see the difference
Hi there! Thank you so much for your wonderful review. We are thrilled to hear that you are loving our Tight & Bright Peptide Eye Gel and have already noticed a difference after just a few days of use. We strive to create products that deliver results and we are so happy that we have nailed it for you. Keep on glowing! 😊
It is really very good this give a full glowy coverage and I really loving it my husband had seen change after am applying it he is stealing my product and using it.❤️
Thank you for leaving such a positive review! We are thrilled to hear that you and your husband are both loving our Flawless Brightening Moisturizer. We strive to create products that provide a full, glowy coverage and we're glad it's working for you. Thank you for choosing our product and we hope it continues to give you amazing results! ❤️
I’ve been using the Purely Bella Flawless Brightening Moisturizer for 4 days now and I’m honestly impressed. The texture is lightweight, smooth, and absorbs quickly into my skin without feeling greasy or heavy. One thing I really love is that it’s fragrance-free, which makes it perfect for sensitive skin like mine—no irritation at all.
So far, I haven’t experienced any purging, and my skin already looks more hydrated and balanced. It gives a healthy, natural glow without clogging my pores. It’s still early, but first impressions? This moisturizer is definitely giving “gentle but effective,” and I’m excited to keep using it.
Thank you for taking the time to leave such a positive review for our Flawless Brightening Moisturizer! We're thrilled to hear that you've had a great experience with it so far and that it's been gentle and effective on your sensitive skin. We hope it continues to give you a healthy, natural glow and we appreciate your support. Thank you for choosing Purely Bella!
This Moisturizer is wonderful! I notice my skin is getting less dry. I would definitely recommend this to everyone.
Thank you for your kind words about our Flawless Brightening Moisturizer. We're thrilled to hear that it's helping with your dry skin and that you would recommend it to others. We truly appreciate your support and hope it continues to work wonders for you. Have a wonderful day!
Your questions, answered
Can I use Flawless around my eyes instead of the eye gel?
Keep Flawless to the face and neck, away from the eye area. Tight & Bright is the dedicated eye-area step in this ritual. Use only a small amount along the orbital bone and avoid direct contact with your eyes.
Will this erase dark spots, dark circles, or under-eye bags?
The goal is a more even-looking complexion and hydrated, refreshed-looking under-eyes, not a promise to erase every spot or circle. The eye gel can soften the look of dryness-related lines, but it will not change under-eye anatomy or inherited hollowing. Results vary, and consistent sunscreen use belongs alongside your brightening routine.
What if my skin is already irritated or easily reactive?
Do not start a new brightening routine on irritated skin. Flawless contains several brightening ingredients, so more frequent use is not always better. Let your skin settle, patch test, and introduce one product at a time. If irritation persists or you use prescription skincare, ask your dermatologist for guidance before adding new products.
