THE STORY BEHIND PURELY BELLA SKINCARE
Because your skin deserves the same care you've given everyone else.
Meet the Founder, Cathi Carrier
Cathi Carrier, Licensed Esthetician for 30+ years
The moment that changed everything happened in my treatment room. A client, sharp, successful, radiant, sat across from me in tears. “I don't recognize my skin anymore,” she said. “I feel invisible.”
She wasn't alone.
Week after week, I watched confident women struggle with the same frustration: their skin had changed overnight, and nothing in their routine worked anymore. Not because they were doing something wrong. Because perimenopause had rewritten the rules.
Declining estrogen was stripping their skin's ability to hold moisture. Hormonal shifts were triggering inflammation and sensitivity they'd never experienced. And the beauty industry? Still selling them the same “anti-aging” narrative that completely missed what was actually happening.
I knew there had to be a better answer.
THE DISCOVERY
Astaxanthin is the ingredient that made everything click for me.
That's when I discovered astaxanthin—a marine antioxidant 6,000 times more powerful than vitamin C.
It didn't just hydrate or brighten. It addressed every hallmark of perimenopause skin: barrier repair, moisture retention, inflammation control, oxidative stress protection.
PURELY BELLA was born from that discovery and three decades of witnessing women feel unseen during one of the most profound transitions of their lives.
This brand exists to say:
You're not invisible. Your experience is valid. And your skin deserves formulas that finally understand what you're going through.
At 52, after 30 years as an esthetician, I founded PURELY BELLA Skincare because my treatment room can only hold one person at a time, but this message needs to reach millions.
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We See You
You’re in a phase nobody talks about.
Perimenopause doesn't start at 50, it starts at 40. And your skin feels it first. The dryness that won't quit. The sensitivity that came out of nowhere. The products that stopped working even though nothing about your routine changed. Here’s the truth: it’s not you. It’s your hormones. As estrogen begins its slow decline, your skin's natural ability to retain moisture, produce collagen, and defend against oxidative stress weakens. You need more than generic anti-aging formulas, you need skincare that works with your hormones, not against them.
90-Day Love It Guarantee
Why Astaxanthin?
The Antioxidant Your Skin Has Been Waiting For
While hormones fluctuate, astaxanthin stabilizes. This powerhouse antioxidant—6,000x more potent than vitamin C—targets the oxidative stress and inflammation that accelerate during perimenopause.
It penetrates deep to:
Barrier Repair Support
Helps reinforce the skin barrier when estrogen drops—so skin feels stronger, calmer, and less reactive.
Lasting Moisture Support
Supports hydration that doesn't disappear fast, so skin feels comfortably nourished (not dry underneath).
Calm for Redness + Sensitivity
Helps soothe the look of redness and supports skin that's become more sensitive during hormonal shifts.
Renewed Glow Support
Supports natural renewal as turnover slows—so skin looks smoother, softer, and more radiant.
90-Day Love It Guarantee
90-Day Love It Guarantee
FREE Shipping for orders $50 and above
Donates to The Connecticut Cancer Foundation
90-Day Love It Guarantee
FREE Shipping for orders $50 and above
Donates to The Connecticut Cancer Foundation
90-Day Love It Guarantee
FREE Shipping for orders $50 and above
Donates to The Connecticut Cancer Foundation
90-Day Love It Guarantee
FREE Shipping for orders $50 and above
Donates to The Connecticut Cancer Foundation
90-Day Love It Guarantee
FREE Shipping for orders $50 and above
Donates to The Connecticut Cancer Foundation
90-Day Love It Guarantee
Why Purely Bella Exists
Three Decades of Listening. One Mission.
After over 30 years as an esthetician, I've seen thousands of faces, and heard thousands of stories. But the conversations that stayed with me were always the same:
- 1 "My skin was fine, then suddenly everything changed."
- 2 "Nothing works anymore. What's happening to me?"
- 3 "Why doesn't anyone make products for what I'm actually going through?"
These were women in their 40s and 50s, smart, capable, frustrated. Perimenopause and menopause had shifted everything about their skin: sudden dryness, sensitivity they'd never experienced, barriers that couldn't hold moisture anymore. And the industry kept handing them "anti-aging" serums that missed the point entirely.
So I created what they were asking for.
90-Day Love It Guarantee
Skincare That Meets You Where You Are
PURELY BELLA exists because your skin isn't just aging—it's adapting to a massive hormonal shift. And after three decades in treatment rooms, I knew exactly which ingredient could address every hallmark of that transition: Not because it's trendy. Because it works. Because it targets barrier repair, moisture retention, inflammation, and oxidative stress—the exact cascade perimenopause triggers in your skin. This isn't just skincare. It's validation that what you're experiencing is real, understood, and solvable. You deserve formulas built for this moment. Not before it. Not despite it. For it.
Cathi Carrier, Founder, Master Esthetician & Certified Health Coach
90-Day Love It Guarantee
YOUR ESSENTIALS
Everything Your Skin Actually Needs No filler, no fluff — just a carefully curated lineup of clean, high-performance skincare designed to restore your skin's natural glow. Simple to use. Impossible to live without.
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Our Mission Statement
Our mission is simple:
To create science-backed skincare that honors what perimenopause and menopause do to your skin, not what society says about aging.
We formulate for the real symptoms: barrier breakdown, hormonal dryness, dark spots and sudden sensitivity.
Because after 30 years of listening to women navigate this transition, I know you don't need anti-aging promises. You need solutions that actually work for the skin you're in right now.
With love and endless belief in your radiance,
Cathi
Founder, PURELY BELLA Skincare
Licensed Esthetician of 30+ Years
Frequently Asked Questions
Got questions? We’ve got answers!
Yes! Our products are designed to work beautifully together. Curated collection specifically formulated for your evolving skin.
We offer a hassle-free 90-day refund policy. If you are unsatisfied or have an issue with your order (such as damage or defects), simply email us at contact@purelybella.com within 90 days of receiving your item.
No Return Required: You do not need to send the physical product back to us.
Once your request is approved, the refund will be automatically processed to your original payment method.
Yes! Our formulas are specifically designed to be gentle yet effective, making them ideal for sensitive skin. We use clean, carefully selected ingredients and avoid harsh chemicals.
No, we purposely avoid the term "anti-aging." We believe in empowering women to age beautifully and embrace their natural journey. Our formulas are designed to support healthy, radiant skin at every stage of life, focusing on nourishment, protection, and enhancement rather than fighting the aging process.
PURELY BELLA is built on the philosophy of aging beautifully, not fighting the natural aging process. We create sophisticated, clean formulas specifically for mature women going through skin changes associated with perimenopause and beyond, who want to feel confident and radiant in their skin. Our products focus on skin health rather than promising unrealistic transformations, and we donate a portion of our sales to the Connecticut Cancer Foundation because we believe in giving back to our community.
