NEW! Bakuchiol + CoQ10 Renewal Oil Serum

Hit refresh on dull, midlife skin with this silky, fast-absorbing Renewal Oil Serum powered by bakuchiol — a gentle plant-based alternative to traditional retinol — and antioxidant-rich CoQ10. Bakuchiol helps support collagen, promote a more even, luminous tone, and keep skin looking healthy and balanced, without the dryness and irritation many experience with traditional retinol.

Cloudberry seed oil, squalane, and vitamin E bathe skin in essential moisture while defending against environmental stressors. Lightweight yet deeply nourishing, this formula cushions reactive, perimenopausal skin so it feels supple, comforted, and visibly glowing.

What It Does:

• Promotes a more even, luminous complexion
• Boosts radiance for skin that looks and feels healthy
• Nourishes and reinforces the moisture barrier with antioxidant-rich botanicals
• Delivers lightweight, non-greasy hydration that layers beautifully under or over moisturizer
• Helps defend skin against environmental stressors
• Smooths and conditions with a blend of cocoyl botanical proteins (quinoa, rice, and amaranth)

Who It's For:

• Women in perimenopause and beyond
• Normal, dry, combination, and sensitive skin
• Anyone looking for a gentle, plant-powered alternative to retinol

Texture, Scent & Finish

• Texture: Silky, cushiony facial oil
• Scent: Naturally derived with a soft hint of lavender
• Finish: Luminous, non-greasy glow that absorbs beautifully into the skin

Your Bakuchiol + CoQ10 Serum Ritual (60 Seconds, Evening — or Morning)

Bakuchiol delivers everything retinol promises — cell renewal, collagen stimulation, tone refinement — without the irritation, dryness, or photosensitivity that makes retinol so difficult for perimenopausal skin. This is your most potent treatment step, and it takes 60 seconds.

• Step 1 — Apply to Clean, Dry Skin: For maximum efficacy, apply this serum directly to clean skin with nothing underneath it. Oils, essences, or heavy toners applied before an oil serum create a barrier that prevents the active ingredients from reaching where they need to go.
• Step 2 — Mist First for Better Spreadability (Optional): If your skin is dry or you find the serum a little rich on its own, mist your face lightly with Serenity Cooling Mist first. The moisture helps the serum spread more evenly across the skin and allows the CoQ10 and Bakuchiol to distribute uniformly.
• Step 3 — Warm Between Palms, Then Press: Dispense 3–4 drops into your palm. Rub your palms together gently to warm the oil — this makes it more fluid and skin-ready. Then press your palms flat against your face and hold for 3–5 seconds. Pressing, not rubbing, activates absorption and preserves the molecular integrity of the oil.
• Step 4 — Work It Into Neck and Décolletage: With the remaining oil on your hands, smooth down your neck and across your chest. CoQ10 is one of the most effective antioxidants for addressing the crepey, thinning skin in these areas — don't leave it behind.
• Step 5 — Layer or Replace Your Night Cream: On nights when your skin feels particularly depleted — dry, tight, inflamed — use the serum instead of your night cream; it's rich enough to stand alone. On most nights, layer your Dream Skin Night Cream on top and let the two formulas work in tandem for deeper renewal overnight.

Pro tip from Cathi: The biggest myth about facial oils is that they're only for dry skin. Bakuchiol oil is light enough for combination and even oily perimenopausal skin — because hormonal oil isn't the same as hydrated skin. If your skin is oily but reactive, use 2 drops instead of 4. You'll get all the benefit without the weight, and your skin will actually balance out over time as the barrier strengthens.

Complete the routine Cathi recommends for perimenopausal skin:

• Pre-Serum Cleanser — Oasis Oil Cleansing Balm, $38 — "This serum works best on truly clean skin — oil cleansing removes everything without stripping, so the Bakuchiol and CoQ10 have a clear path in."
• Serum Activator — Serenity Cooling Mist, $40 — "Mist, then press the serum in while skin is damp. The hydration helps the oil distribute evenly instead of sitting in patches on dry areas."
• Night Companion — Dream Skin Night Cream, $68 — "Layer the night cream over the serum on most evenings — the serum treats at the cellular level while the cream seals and restores your barrier. On depleted nights, the serum alone is enough."
• Eye Ritual Closer — Tight & Bright Peptide Eye Gel, $64 — "Apply the eye gel after your serum to complete the full night ritual. Bakuchiol firms the face; peptides firm the eye area. Together, they're a complete anti-aging protocol."

Specifically Formulated for Perimenopause Skin Changes

• Supports Natural Collagen: Bakuchiol provides a gentle, plant-based alternative to traditional retinol to help maintain skin resilience and bounce as natural collagen levels begin to shift during the first years of menopause.
  
• Replenishes Antioxidant Defense: CoQ10 and Cloudberry Seed Oil boost skin vitality and protect against oxidative stress, which can make midlife skin appear tired or dull.
  
• Deeply Nourishes Estrogen-Related Dryness: Squalane and Vitamin E mimic the skin’s natural lipids to compensate for the decrease in moisture retention and oil production common during hormonal transitions.
  
• Strengthens and Cushions Skin Surface: A unique blend of quinoa, rice, and amaranth proteins reinforces the skin barrier to help it feel soft, velvety, and visibly more resilient.
  
• Calms Reactive, Sensitive Skin: Lavender essential oil and soothing botanicals provide a calming ritual for skin that may become more sensitive or prone to redness during perimenopause.
  
• Promotes Even, Luminous Tone: This renewal oil targets the unevenness and discoloration that can intensify in midlife, restoring a healthy and radiant glow without the irritation of harsher actives.

• Bakuchiol – A plant-derived alternative to retinol that helps promote skin tone, radiance, and resilience with less risk of irritation.

• CoQ10 (Ubiquinone) – A powerful antioxidant that helps support skin vitality and defends against oxidative stress.

• Cloudberry Seed Oil – Antioxidant-rich botanical oil that nurtures the skin barrier while boosting glow.

• Squalane – Lightweight emollient that mimics skin's natural lipids for silky, non-greasy moisture.

• Vitamin E (Tocopheryl Acetate) – Helps protect against free-radical damage and supports smoother, more resilient skin.

• Cocoyl Quinoa, Rice & Amaranth Proteins – Botanical proteins that help smooth, condition, and cushion the skin's surface for a soft, velvety feel.

• Lavender Essential Oil – Provides a light, calming aroma and enhances your evening self-care ritual.