4.9
Loved by women 40+

NEW! Bakuchiol + CoQ10 Renewal Oil Serum

Our newest renewal oil serum targets fine lines, loss of firmness, and dullness in one nutrient-rich oil serum that soothes sensitive, hormonal skin and restores a healthy glow.

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$64.00
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Cruelty Free

Clean Beauty

Clean Beauty

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made in the usa

Plant-powered renewal oil that boosts radiance, nourishes the skin barrier, and cushions reactive, midlife skin with bakuchiol, CoQ10, cloudberry oil, botanical proteins, and soothing lavender.
  • check Lightweight, non-greasy moisture for soft, supple skin.
  • check Firms, smooths lines, and boosts radiance with antioxidants.
  • check Soothes sensitive, stressed skin for a calm, velvety feel.

90-Day Love It Guarantee
Donates to The Connecticut Cancer Foundation
Cruelty-Free
Clean Formula

What it does, who it's for, how to use

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Hit refresh on dull, midlife skin with this silky, fast-absorbing Renewal Oil Serum powered by bakuchiol, a gentle plant-based alternative to traditional retinol, and antioxidant-rich CoQ10. Bakuchiol helps support collagen, promote a more even, luminous tone, and keep skin looking healthy and balanced, without the dryness and irritation many experience with traditional retinol.

Cloudberry seed oil, squalane, and vitamin E bathe skin in essential moisture while defending against environmental stressors. Lightweight yet deeply nourishing, this formula cushions reactive, perimenopausal skin so it feels supple, comforted, and visibly glowing.

A delicate touch of lavender essential oil adds a calming, spa-like ritual to your nighttime routine, helping you unwind as your skin soaks in this replenishing treatment.

 

What It Does:

  • Promotes a more even, luminous complexion
  • Boosts radiance for skin that looks and feels healthy
  • Nourishes and reinforces the moisture barrier with antioxidant-rich botanicals
  • Delivers lightweight, non-greasy hydration that layers beautifully under or over moisturizer
  • Helps defend skin against environmental stressors
  • Smooths and conditions with a blend of cocoyl botanical proteins (quinoa, rice, and amaranth)

 

Who It's For:

  • Women in perimenopause and beyond
  • Normal, dry, combination, and sensitive skin
  • Anyone looking for a gentle, plant-powered alternative to retinol

 

How to Use:

  1. Apply 4–6 drops to clean, slightly damp skin.
  2. Gently press over face, neck, and décolleté, avoiding the immediate eye area.
  3. Use nightly as your final step or layer under your night cream to seal in hydration.
  4. Always follow with SPF during the day when using actives in your routine.

Tip: For extra comfort, cocktail a few drops with your moisturizer to create a richer, overnight treatment oil.

Texture, Scent & Finish

  • Texture: Silky, cushiony facial oil
  • Scent: Naturally derived with a soft hint of lavender
  • Finish: Luminous, non-greasy glow that absorbs beautifully into the skin

Benefits

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Specifically Formulated for Perimenopause Skin Changes

  • Supports Natural Collagen: Bakuchiol provides a gentle, plant-based alternative to traditional retinol to help maintain skin resilience and bounce as natural collagen levels begin to shift during the first years of menopause.
  • Replenishes Antioxidant Defense: CoQ10 and Cloudberry Seed Oil boost skin vitality and protect against oxidative stress, which can make midlife skin appear tired or dull.
  • Deeply Nourishes Estrogen-Related Dryness: Squalane and Vitamin E mimic the skin’s natural lipids to compensate for the decrease in moisture retention and oil production common during hormonal transitions.
  • Strengthens and Cushions Skin Surface: A unique blend of quinoa, rice, and amaranth proteins reinforces the skin barrier to help it feel soft, velvety, and visibly more resilient.
  • Calms Reactive, Sensitive Skin: Lavender essential oil and soothing botanicals provide a calming ritual for skin that may become more sensitive or prone to redness during perimenopause.
  • Promotes Even, Luminous Tone: This renewal oil targets the unevenness and discoloration that can intensify in midlife, restoring a healthy and radiant glow without the irritation of harsher actives.

Key Ingredients

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  • Bakuchiol – A plant-derived alternative to retinol that helps promote skin tone, radiance, and resilience with less risk of irritation.

  • CoQ10 (Ubiquinone) – A powerful antioxidant that helps support skin vitality and defends against oxidative stress.

  • Cloudberry Seed Oil – Antioxidant-rich botanical oil that nurtures the skin barrier while boosting glow.

  • Squalane – Lightweight emollient that mimics skin's natural lipids for silky, non-greasy moisture.

  • Vitamin E (Tocopheryl Acetate) – Helps protect against free-radical damage and supports smoother, more resilient skin.

  • Cocoyl Quinoa, Rice & Amaranth Proteins – Botanical proteins that help smooth, condition, and cushion the skin's surface for a soft, velvety feel.

  • Lavender Essential Oil – Provides a light, calming aroma and enhances your evening self-care ritual.

Full Ingredient List

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Caprylic/Capric Triglyceride, Squalane, C12-15 Alkyl Benzoate, Tocopheryl Acetate (Vitamin E), Bakuchiol, Rubus Chamaemorus (Cloudberry) Seed Oil, Ubiquinone (CoQ10), Cocoyl Hydrolyzed Quinoa Protein, Cocoyl Hydrolyzed Rice Protein, Cocoyl Hydrolyzed Amaranth Protein, Lavender (Lavandula angustifolia) Essential Oil

Key ingredients

Discover the powerful ingredients in our formulas

Bakuchiol

A plant-derived alternative to retinol that helps promote skin tone, radiance, and resilience with less risk of irritation.

CoQ10 (Ubiquinone)

A powerful antioxidant that helps support skin vitality and defends against oxidative stress.

Cloudberry Seed Oil

Antioxidant-rich botanical oil that nurtures the skin barrier while boosting glow.

Squalene

Lightweight emollient that mimics skin's natural lipids for silky, non-greasy moisture.

Vitamin E (Tocopheryl Acetate)

Helps protect against free-radical damage and supports smoother, more resilient skin.

Lavender Essential Oil

Provides a light, calming aroma and enhances your evening self-care ritual.

Why your products aren't working and what to do about it

Most skincare routines fail perimenopausal skin for one reason: they weren't built for it.

Products formulated for younger skin, different hormones, different concerns. They don't talk to each other. A brightening serum that irritates. A retinol that strips instead of renews. A moisturizer that sits on top instead of sinking in. You layer them, hope they work together, and wake up disappointed.

PURELY BELLA ALWAYS HAVE YOU IN MIND.

Every product in this system was formulated by Cathi Carrier, licensed esthetician, certified health coach, 32 years in practice, to work together, layer by layer, morning and night. Not six products pulled from six different brands. One cohesive ritual, built for one specific kind of skin: yours.

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Before
After

Customer Feedback After weeks of
consistent use of PURELY BELLA

Purely Bella skincare products

Glow, even when your skin has changed

One day your routine works. The next, your skin feels dry underneath, extra sensitive, or like products just sit on the surface.

That's what hormonal shifts can do, especially in your 40s and beyond.

Purely Bella was made for this chapter: perimenopause, menopause, and beyond.

With formulas that support your skin barrier, soothe reactivity, and bring back that healthy-looking glow.

Perimenopause skincare for hyperpigmentation, dullness, and newly sensitive skin. Results-driven formulas designed to help visibly brighten and bring back your glow without overwhelming mature, changing skin.

Find your ritual

90-Day Love It Guarantee

97%

said their skin felt calmer and more comfortable

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noticed deeper hydration (less tightness, more softness)

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saw a healthier-looking glow with consistent use

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felt smoother-looking texture and a more even feel

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WHY I Created PURELY BELLA

A Message from Cathi

I spent 32 years watching women try to fix their skin with products not built for it.

When I started PURELY BELLA, I wasn't trying to launch a skincare line. I was trying to solve a problem I kept seeing in my treatment room: brilliant, beautiful women in their 40s and 50s who felt like their skin had suddenly turned on them. Products they'd trusted for years stopped working. Everything felt more sensitive. Nothing felt right.

The Complete Glow Ritual is the full routine I would build for every one of them. Morning to night. Clean to nourish. The skin changes in perimenopause are real and they deserve a real answer.


–– Cathi Carrier
Licensed Esthetician, Certified Health Coach, Founder of PURELY BELLA

The PURELY BELLA Promise

Skincare for women who age with power, not permission: no apologies, no anti‑aging shame.

PURELY BELLA creates gentle, astaxanthin‑powered skincare for women in perimenopause who want to soften the appearance of dark spots and dullness while comforting suddenly sensitive, dry skin.

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Powered by astaxanthin

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NO SYNTHETIC FRAGRANCE

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GLUTEN-FREE

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HYPOALLERGENIC

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CLEAN FORMULA