Every transformative journey starts with a personal story—and for Cathi Carrier, that story began with a battle against acne and a relentless desire to find skincare that truly worked. What started as a mission to heal her own skin evolved into a decades-long career helping other women do the same.
Today, she’s the founder of PURELY BELLA, an award-winning clean skincare brand that's redefining beauty standards for real women everywhere.
A Legacy Built on Experience and Empowerment
With over 30 years of hands-on experience as a licensed esthetician, Cathi has dedicated her life to helping women feel radiant and confident in their skin. Her first venture, her then spa, Bella Estetica, quickly became one of Connecticut’s top-rated day spas, earning accolades for its exceptional care and results-driven treatments.
But Cathi’s vision extended far beyond the spa walls. In 2025, she took a leap of faith—selling her successful business to bring a bigger dream to life: creating a skincare line that combined clean, science-backed formulations with clinical-level results.
And just like that, PURELY BELLA was born—and so was her legacy as a clean beauty pioneer.
Real Solutions for Real Women
Cathi’s years of working with real clients gave her a deep understanding of what women, especially those over 40—truly need from their skincare. She saw how overwhelming the beauty world could be, especially for maturing skin, and wanted to simplify it with products that are safe, effective, and thoughtfully formulated.
“Your skin reflects your story. And every woman deserves to feel radiant, confident, and at home in her own skin—no matter her age or stage in life,” says Cathi.
That philosophy is at the heart of PURELY BELLA. Every formula is crafted with intention—no fillers, no harsh ingredients, and no compromises.
The PURELY BELLA Difference
Today, PURELY BELLA stands proud as a clean skincare brand loved by customers and recognized for its integrity. The brand’s success is built on a foundation of key principles:
🌿 Rooted in Nature – Using botanical extracts to soothe, brighten, and restore
🔬 Backed by Science – Featuring proven actives like retinol, peptides, and hyaluronic acid
🐰 Cruelty-Free – Beauty with compassion, never tested on animals
👩🦳 Crafted for Sophisticated Women over 40 – Targeting concerns like fine lines, discoloration, and sensitivity
This blend of nature, science, and skin wisdom is exactly what makes Cathi not just a founder—but a true clean beauty pioneer in today’s crowded skincare market.
A Brand With Heart
Our mission goes beyond skincare. PURELY BELLA proudly supports the Connecticut Cancer Foundation, a cause close to Cathi’s heart. Every purchase contributes to helping those in the fight against cancer—because beauty is about more than what’s on the surface.
What’s Next for PURELY BELLA?
Cathi is currently leading a thoughtful rebranding and reformulation phase, ensuring that PURELY BELLA continues to evolve with the changing needs of real women. The commitment remains the same: safe, effective skincare rooted in honesty, expertise, and care.
Recently named Best Clean Skincare Brand in Connecticut (2024), PURELY BELLA is poised to reach even more women through digital platforms, trusted retailers, and growing community love.
Join the Glow Movement
Cathi’s journey with PURELY BELLA is more than a business: it’s a mission to transform how women relate to their skin. If you’ve ever felt overwhelmed, unseen, or frustrated by your skincare options, PURELY BELLA was made for you.
📖 Also featured on USA Wire — Read the Original Story
Let’s celebrate clean beauty, confidence, and the radiant skin you were meant to glow in—naturally.
Because when your skincare is guided by a clean beauty pioneer, results are more than skin-deep.