For decades, the beauty industry has preached a single message to women: fight aging at all costs. Wrinkles became warning signs, fine lines were flaws, and the pursuit of “anti-aging” turned into a relentless cycle of shame and spending. Few know better than Cathi Carrier, a Master Esthetician with more than thirty years in the treatment room, just how damaging that narrative can be.
Cathi has devoted her career to helping women feel confident in their own skin. Her own journey began with teenage acne, an experience that shaped her understanding of how deeply skin concerns can affect self-esteem. “I struggled with acne as a teenager and I understand the impact that can make on one's self-esteem,” she recalls. That early experience inspired her to pursue esthetics and eventually to launch her own line, Purely Bella Skincare.