What if skincare wasn’t just about what we put on our skin, but how we feel about ourselves? In an industry full of promises for quick fixes, instant glow-ups, and miracle ingredients, real change can often seem out of reach. But for Cathi Carrier, a licensed esthetician with over thirty years of experience, skincare is about more than just appearances. It’s about confidence, self-worth, and the story our skin tells. With the launch of Purely Bella, Cathi has turned her expertise into a skincare line that’s as much about empowerment and self-care as it is about results.
Cathi Carrier’s philosophy is simple: skincare should nurture the person, not just the skin. She chooses natural, non-toxic ingredients and eco-friendly packaging while working with partners who share her commitment to sustainability. Every product is cruelty-free, gentle, and designed to deliver results without compromising health or ethics. Clean beauty, for Carrier, is not a trend; it’s a promise she takes seriously.
Her approach to skincare is informed by decades of personal interaction with clients. One memorable story is of Sarah, a 58-year-old retired teacher. When she first came to Cathi’s spa, she appeared defeated, clutching her purse and avoiding eye contact. After decades of caring for others, she had stopped prioritizing herself and repeatedly apologized for her “awful skin.” Cathi saw past the surface to the woman she had always been: strong, caring, and deserving of self-love.