Imagine a brand that tells a story and sells products, all the while connecting to a cause. Cathi Carrier’s Purely Bella Skincare does both. For her, beauty is not just about creams and serums. It’s about restoring confidence, honoring life, and giving back.
Carrier’s journey started long before she launched her line. With over three decades as an esthetician, she had seen countless women walk into her treatment room apologizing for their skin. Many had spent years caring for others while forgetting themselves. Cathi knew skincare could change how a woman felt about her reflection and about her worth.
But her mission evolved when cancer touched her own family. After losing her father-in-law, Jerry, she promised herself Purely Bella would be more than skincare. That promise is now baked into every product sold: 5% of proceeds go to the Connecticut Cancer Foundation.
“Every bottle of Purely Bella Skincare that leaves our warehouse donates a portion of our profits,” she explains. It is her way of turning personal loss into lasting impact.