Flawless Niacinamide Brightening Moisturizer: for Dark Spots & Uneven Tone
Brighter, more even-looking skin in one moisturizing step. Powered by 5% niacinamide and 3% tranexamic acid, and four additional brightening ingredients.
- check Helps improve the appearance of dark spots and uneven tone.
- check Moisturizes skin for a softer, smoother feel.
- check Combines brightening care and moisture in one step.
1.7 fl oz / 50 ml
New here? Use code PB15 for 15% off your first order.
Ships within 1-3 business days
Cruelty-free. Manufactured in the USA with domestic and globally sourced ingredients.
“I can already see the difference on my skin. I am amazed how this product works. My dark spots seem to be lightened up.”
Ewelina Menel, Verified Buyer
Key ingredients
What it does + How to use
Flawless combines brightening care and daily moisture for the appearance of dark spots, dullness, and uneven tone. Six complementary ingredients work within one formula: niacinamide, tranexamic acid, kojic acid, alpha-arbutin, 3-glyceryl ascorbate, and glucosamine.
How to use
Apply 1–2 pumps to cleansed face and neck in the morning, avoiding the eye area. Start every other morning during the first week, then increase only as tolerated. Finish with broad-spectrum SPF 30 or higher. Do not start several active products at once. Patch test first, avoid irritated skin, and stop if irritation occurs.
Benefits
- Helps improve the appearance of dark spots and uneven tone.
- Moisturizes skin for a softer, smoother feel.
- Combines brightening care and moisture in one step.
- Designed for a consistent routine, with gradual introduction and daily sunscreen.
Key Ingredients
- 5% niacinamide and 3% tranexamic acid: lead the formula’s brightening focus.
- Kojic acid, alpha-arbutin, 3-glyceryl ascorbate, and glucosamine: complete the six complementary brightening ingredients.
- Glycerin and urea: help hydrate skin.
- Glycolic acid: an exfoliating ingredient
- Astaxanthin: a powerful antioxidant in the formula.
Full Ingredient List
Aqua, Niacinamide, Caprylic/Capric Triglyceride, Propanediol, Glyceryl Stearate SE, Tranexamic Acid, Cetyl Alcohol, Kojic Acid, Glycolic Acid, Astaxanthin, Camellia Sinensis Leaf Extract, Lactobacillus Ferment, Haematococcus Pluvialis Extract, 3-Glyceryl Ascorbate, Glycerol, Alpha-Arbutin, Glucosamine HCl, Saccharomyces Cerevisiae Extract, Urea, Laminaria Digitata Extract, Tocopherol, Xanthan Gum, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol
Your skin is changing. Our focus is you.
| What matters | The PURELY BELLA approach | Traditional anti-aging messaging |
|---|---|---|
| Who it’s for | Created with perimenopause skin changes in mind. | Broad age-related positioning. |
| The philosophy | Support your skin through change. | Fight the visible signs of aging. |
| The routine | Multi-benefit formulas with fewer steps. | Multiple products for separate concerns. |
|
32+
years of esthetician experience
Founded by Cathi Carrier, a licensed esthetician with 32+ years of experience. Esthetician-created. Chemist-formulated. |
||
A comparison of approaches, not individual brands.
Featured On
Customer reviews
This moisturizer comes in a 1.7 fluid ounce bottle with a very cool mechanism for opening, you twist the base and the top pops out lifts out. You then push down on the top to dispense the moisturizer. I don’t know - I know it isn’t new or anything, it just really appeals to me! The moisturizer itself is a peachy-orange color and has a slightly rosy yet medicinal smell. It’s a fairly thick texture, but smooths into the skin rather quickly. I haven’t noticed any brightening of my dark spots just yet, but my skin feels very soft and moisturized after application and it stays throughout the day. I feel like the only flaw in the design is that there tends to be a bit of product left in the nozzle that would definitely dry out and clog.
Purely Bella’s moisturiser is a soft, gentle, brightening cream that feels great on the skin and gives a subtle glow with regular use. It’s perfect for beginners or anyone who wants a simple, no‑fuss brightening moisturiser. My face is glowing and I am not kidding.
Thank you, Sanchita, for your wonderful feedback! We're thrilled to hear you're loving the moisturizer and seeing such a glow. We appreciate your support!
From the first use I noticed the soft, natural scent and unique orange-tinted cream — that hue comes from astaxanthin, a powerhouse antioxidant in the formula.
The texture is rich without feeling heavy. When I first applied it, it felt comforting and hydrating.
Hi there! Thank you so much for leaving such a lovely review for our Flawless Brightening Moisturizer. We're thrilled to hear that you noticed the soft and natural scent, as well as the unique orange-tinted cream. We're glad you're enjoying the benefits of astaxanthin, our powerhouse antioxidant. It's great to hear that the texture is rich without feeling heavy and that it provided a comforting and hydrating experience for you. We appreciate your feedback and we hope you continue to love our product!
This lightweight moisturizing face cream feels incredibly pleasant on the skin. It absorbs beautifully without leaving any sticky layer and doesn’t make the skin greasy at all. My skin feels hydrated, soft, and smooth to the touch throughout the day.
The packaging is also absolutely beautiful and luxurious, it looks and feels very high-end, making the whole skincare experience even more enjoyable.
Hi there! Thank you for leaving such a glowing review of our Flawless Brightening Moisturizer. We're thrilled to hear that you find it perfect for your skin and that it absorbs beautifully without any greasiness. We also take pride in our luxurious packaging, so we're happy to hear that it adds to your overall skincare experience. Thank you for choosing our product and we hope to continue providing you with flawless results. Have a great day!
It’s the first brightening cream that doesn’t upset my skin. It evens my tone, softens spots, and keeps everything hydrated without feeling greasy. Just quiet, consistent results.
We're so glad to hear that our Flawless Brightening Moisturizer is working well for you! It's wonderful to know that it has helped even out your skin tone and keep it hydrated without any greasy feeling. Thanks for sharing your feedback with us, and we hope our product continues to give you quiet, consistent results. Happy glowing!
I really loved the Dream Skin night cream, it deeply nourished my skin, and by morning, it looked healthy and radiant. The Oasis cleansing oil also did an excellent job especially after using SPF products dissolving all the impurities that had accumulated throughout the day.
Hi there! Thank you so much for taking the time to leave a review. We're thrilled to hear that our Dream Skin night cream nourished your skin and left it looking healthy and radiant. Our Oasis cleansing oil is also a customer favorite for removing impurities from the skin. We appreciate your support and hope you continue to enjoy our products. Have a lovely day!
It is really very good this give a full glowy coverage and I really loving it my husband had seen change after am applying it he is stealing my product and using it.❤️
Thank you for leaving such a positive review! We are thrilled to hear that you and your husband are both loving our Flawless Brightening Moisturizer. We strive to create products that provide a full, glowy coverage and we're glad it's working for you. Thank you for choosing our product and we hope it continues to give you amazing results! ❤️
I’ve been using the Purely Bella Flawless Brightening Moisturizer for 4 days now and I’m honestly impressed. The texture is lightweight, smooth, and absorbs quickly into my skin without feeling greasy or heavy. One thing I really love is that it’s fragrance-free, which makes it perfect for sensitive skin like mine—no irritation at all.
So far, I haven’t experienced any purging, and my skin already looks more hydrated and balanced. It gives a healthy, natural glow without clogging my pores. It’s still early, but first impressions? This moisturizer is definitely giving “gentle but effective,” and I’m excited to keep using it.
Thank you for taking the time to leave such a positive review for our Flawless Brightening Moisturizer! We're thrilled to hear that you've had a great experience with it so far and that it's been gentle and effective on your sensitive skin. We hope it continues to give you a healthy, natural glow and we appreciate your support. Thank you for choosing Purely Bella!
This Moisturizer is wonderful! I notice my skin is getting less dry. I would definitely recommend this to everyone.
Thank you for your kind words about our Flawless Brightening Moisturizer. We're thrilled to hear that it's helping with your dry skin and that you would recommend it to others. We truly appreciate your support and hope it continues to work wonders for you. Have a wonderful day!
Designed with maturing skin in mind, it helps tackle dullness, uneven tone, and dryness while being gentle enough for sensitive, changing skin.
I love how lightweight yet deeply hydrating it feels—my skin feels soft, smooth, and refreshed without any heaviness. With continued use, it helps promote a brighter, more radiant complexion while supporting the skin barrier for that healthy glow we all want.
The addition of powerful antioxidants like astaxanthin makes this moisturizer feel like skincare with purpose, helping defend against environmental stress while improving texture and resilience.
Thank you for sharing your positive experience with our PURELY BELLA Flawless Brightening Moisturizer! We are delighted to hear that it has become a staple in your skincare routine and is effectively addressing concerns such as dullness, uneven tone, and dryness. Our team carefully formulated this moisturizer with maturing skin in mind, and we are thrilled that it is also gentle enough for sensitive skin. The addition of powerful antioxidants like astaxanthin is indeed beneficial for promoting a brighter and more radiant complexion. Thank you for choosing our product and for your support. We hope to continue providing you with skincare that truly makes a difference.
Designed with maturing skin in mind, it helps tackle dullness, uneven tone, and dryness while being gentle enough for sensitive, changing skin.
I love how lightweight yet deeply hydrating it feels—my skin feels soft, smooth, and refreshed without any heaviness. With continued use, it helps promote a brighter, more radiant complexion while supporting the skin barrier for that healthy glow we all want.
The addition of powerful antioxidants like astaxanthin makes this moisturizer feel like skincare with purpose, helping defend against environmental stress while improving texture and resilience.
Shop at purelybellabeauty.com and use code RLGLOW20 for savings. @purely.bella.beauty
#purelybella #glowingskin #skincareroutine #hydratedskin #brighteningskincare
Thank you for your glowing review of our PURELY BELLA Flawless Brightening Moisturizer! We are so happy to hear that it has become a favorite in your routine and that it has helped tackle dullness, uneven tone, and dryness while being gentle on your sensitive skin. Our goal is to provide effective and lightweight hydration that promotes a brighter and more radiant complexion. We appreciate your support and don't forget to use. Keep on glowing! ✨
I am loving this moisturizer! I have noticed a reduction in the one dark spot that I have near my temple…I only have the one dark spot. It’s about 50% lighter in about 1 week. And I also used this on my eleven lines using the eye patches purchased through Purely Bella…the results were amazing! My eleven lines were instantly diminished by about 50% after leaving the eye patches on my eleven lines for 15 minutes.
Thank you for sharing your feedback with us! We are thrilled to hear that our Flawless Brightening Moisturizer has worked like magic for you. We take pride in creating products that deliver noticeable results, and we're glad to hear that you have already seen a reduction in your dark spot after just one week. It's also great to know that our moisturizer has helped diminish your eleven lines when used with our eye patches. Thank you for choosing Purely Bella, and we hope to continue providing you with exceptional skincare products.
Amazing moisturizer. Just what my menopausal skin needs.
Thank you for taking the time to share your experience with our Flawless Brightening Moisturizer. We are so happy to hear that it is the perfect fit for your menopausal skin. Our goal is to provide top-quality products for women of all ages, and we are thrilled that you have found it to be the best moisturizer for women over 45. Thank you for choosing our product and for being a valued customer. Cheers to flawless skin!
I absolutely love this product. As a celebrity personality who is about to be 46 aiming to look forever 36, I demand the most outta of my beauty products.
1st of all a dark spot remover with moisturizer is an amaze balls combination. But what really earns it its spot as one of my favorite facial products, is the silky smooth finish it leaves behind.
The last product i used that left my skin felling like that, cost $800 for an 8oz bottle.
While i wish the bottle wasn’t plastic, i like the controlled dispenser. it doesn’t waste product like other companies products, that i’ve used.
I also VERY much appreciate that other than the dispenser, all their other packaging was environmentally friendly & sustainable.
Thank you for taking the time to leave such a glowing review! We are thrilled that you love our Flawless Brightening Moisturizer and that it has exceeded your expectations. We take pride in providing high-quality products at an affordable price. Thank you for also noting our efforts towards sustainability. We appreciate your support and hope to continue exceeding your expectations in the future. Thank you for choosing our brand!
I was using MAC and was feeling like my skin was just not feeling as moisturized as it used to be. I been on the fence for close to a year thinking I needed something but mostly I found was for a younger skin and not meeting my needs. Since I tried Purely Bella I was amazed at the difference on the first day! I started with the eye cream and quickly moved to the moisturizer as soon as it was available and I am in love!! My skin feels soft and moisturized and brightened! Thank you, Cathy for developing this gem!!
Hi there! Thank you so much for taking the time to share your experience with our Flawless Brightening Moisturizer. We are so happy to hear that it has made a noticeable difference in your skin's hydration and brightness. We are also thrilled that it has exceeded your expectations and met your specific needs. Your support and kind words mean a lot to us. Thank you for choosing Purely Bella and we hope to continue providing you with amazing products. Have a wonderful day! - The Purely Bella Team
I was worried it would feel heavy, but it’s actually very light and silky. My skin feels smoother after only a week.
Hi there! We're so happy to hear that our Flawless Brightening Moisturizer exceeded your expectations and has left your skin feeling smooth and silky. Thank you for sharing your experience with us, we truly appreciate it. Have a wonderful day!
I have been using Flawless Cream since June as one of Purely Bella's product testers. I have had Melasma for 6 years since my second pregnancy. I have tried many creams and lotions and was feeling discouraged. Flawless has kept the melasma at bay all summer and improved the visible hyperpigmentation. It is also moisturizing and not drying like other lotions I have used.
Hi there! Thank you for taking the time to share your experience with our Flawless Brightening Moisturizer. We're so glad to hear that it has been helping with your melasma and improving the hyperpigmentation. We always strive to provide effective and moisturizing products for our customers. We appreciate your support and feedback as a product tester. Have a wonderful day!
Your questions, answered
What does Flawless do?
It combines moisture and brightening care to help improve the appearance of dark spots, dullness, and uneven tone. It is a cosmetic skincare product, not a promise to erase every mark.
What are the six brightening ingredients?
Niacinamide, tranexamic acid, kojic acid, alpha-arbutin, 3-glyceryl ascorbate, and glucosamine. The formula contains 5% niacinamide and 3% tranexamic acid, combining brightening care and moisture in one step.
How do I start using it?
Begin with 1–2 pumps every other morning during the first week, keeping it away from the eye area. Increase toward daily morning use only if your skin stays comfortable.
Do I still need sunscreen?
Yes. Finish your morning routine with broad-spectrum SPF 30 or higher and follow its directions for reapplication. Flawless does not replace sunscreen.
Can I use it with retinoids or exfoliating acids?
Avoid starting several active products at once. Keep your routine simple while introducing Flawless. If you use prescription skincare or already have irritation, ask your dermatologist how to combine products.
Is it fragrance-free?
The formula has no added fragrance or essential oils. That does not guarantee it will suit every skin, so patch test first.
When will I see a difference?
Changes in the look of uneven tone take consistent use, and results vary. Take photos in the same lighting to track your own progress rather than increasing the amount or frequency too quickly.
What if my skin stings or becomes irritated?
Stop use if irritation occurs and let your skin settle. Do not push through persistent stinging or redness. Seek professional advice if symptoms persist.
What if the product is not right for me?
Your purchase is covered by our 90-Day Love It Guarantee. Contact contact@purelybellabeauty.com for help with your order and the applicable refund terms.
Meet Astaxanthin
MEET ASTAXANTHIN
Astaxanthin is an antioxidant featured in Dream Skin Night Cream, Tight & Bright Peptide Eye Gel, and Flawless Brightening Moisturizer. Each product pairs it with ingredients chosen for its own role in your routine.
- Visibly Brighter - Astaxanthin plus six brightening actives work together to reduce dullness and uneven tone.
- Daily Moisture - Glycerin and urea help hydrate skin. Introduce gradually and adjust to your skin’s tolerance.
- Renewed Glow - Supports natural renewal as turnover slows, so skin looks smoother, softer, and more radiant.
For the skin you're in now
YOUR SKIN IS CHANGING. YOUR ROUTINE SHOULD CHANGE WITH IT.
As skin changes through perimenopause and beyond, it may need a different kind of care. The PURELY BELLA Perimenopause Method brings together thoughtful steps to cleanse, hydrate, and support a brighter-looking complexion. Start with what your skin needs and build your routine at your own pace.
Created by Cathi Carrier, a licensed esthetician since 1993, PURELY BELLA is rooted in decades of hands-on experience and a belief that every stage of skin deserves to be cared for.
Photo caption: Customer-submitted before-and-after photos following eight weeks of using the full PURELY BELLA Perimenopause Method routine. Individual results vary.
Customer Feedback After weeks of
consistent use of PURELY BELLA
Glow, even when your skin has changed
Skin can feel different in midlife: drier, duller, or less comfortable with a routine you once loved. PURELY BELLA offers focused steps for moisture, smoother-looking texture, and a more radiant-looking complexion. Introduce one product at a time and choose the steps your skin enjoys.
90-Day Love It Guarantee
90-Day Love It Guarantee
said their skin felt calmer and more comfortable after 8 weeks of using The Perimenopause Method
noticed deeper hydration (less tightness, more softness) after 8 weeks of using The Perimenopause Method
saw a healthier-looking glow with consistent use after 8 weeks of using The Perimenopause Method
felt smoother-looking texture and a more even feel after 8 weeks of using The Perimenopause Method
The PURELY BELLA Promise
Skincare for women who age with power, not permission: no apologies, no anti‑aging shame.
PURELY BELLA creates barrier first skincare for women in perimenopause and beyond, designed to soften the appearance of dark spots and dullness to reveal healthier looking, more radiant skin.
POWERED BY ASTAXANTHIN
NO SYNTHETIC FRAGRANCE
