PURELY BELLA | Astaxanthin Skincare for Women 40+ Aging Beautifully

✓ 90-Day Money-Back Guarantee

✓ Made in the USA

✓ Clean & Cruelty-Free

✓ Made for Women 40+

✓ Evergreen Award Winner

✓ 90-Day Money-Back Guarantee

✓ Made in the USA

✓ Clean & Cruelty-Free

✓ Made for Women 40+

✓ Evergreen Award Winner

✓ 90-Day Money-Back Guarantee

✓ Made in the USA

✓ Clean & Cruelty-Free

✓ Made for Women 40+

✓ Evergreen Award Winner

✓ 90-Day Money-Back Guarantee

✓ Made in the USA

✓ Clean & Cruelty-Free

✓ Made for Women 40+

✓ Evergreen Award Winner

✓ 90-Day Money-Back Guarantee

✓ Made in the USA

✓ Clean & Cruelty-Free

✓ Made for Women 40+

✓ Evergreen Award Winner

PURELY BELLA® formulates gentle, effective solutions designed for women who embrace their natural beauty. Formulated specifically for mature skin that deserves sophisticated care, because beauty evolves, it doesn't fade.

Master esthetician-crafted, clinically effective, and gentle enough for every skin type.

Sale 30% Sale

Tight & Bright Peptide Eye Gel (PRE-ORDER)

Purely Bella

Tight & Bright Peptide Eye Gel (PRE-ORDER)

$51.80 ~~$74.00~~

Purely Bella

Serenity Cooling Mist

$40.00

woman has long painted with neutral color

This isn’t just skincare. It’s a daily reminder that you matter. That your light deserves to shine.

Clean, gentle, effective

Antioxidant-rich for optimal skin health

Moisturizer + treatment in one

No Synthetic Fragrance

The Inspiration behind PURELY BELLA.

Sarah came to me clutching her purse like armor, convinced her skin was ‘awful.’ What I saw was a roadmap of a life spent caring for others. Over time, her skin began to glow — but more importantly, so did she. At Purely Bella, we create skincare that helps you feel at home in your own skin again.

Discover Our Story

About Us

Woman spraying cooling mist on face during nighttime routine

Close-up hands applying orange face cream from jar

Meet the Founder, Cathi Carrier

Sarah's story has played out in my treatment room thousands of times over three decades as an esthetician. Different faces, same story. Women who have spent so many years caring for everyone else that they've forgotten they deserve to feel beautiful too. Women who've been told by society that aging is failure, that wrinkles are weakness, that they should shrink and hide.

And every single time, I've watched them bloom again.

At 52, after 30 years as an esthetician, I founded PURELY BELLA Skincare because my treatment room can only hold one person at a time, but this message needs to reach millions.

About Us Shop the Collection